Brand Tone

Aspirational & Trendy, Empowering & Positive, Informative & Engaging, Approachable & Relatable, Confident & Chic

Brand Values

• •Staying Current/Trendiness: Being a go-to source for the latest in fashion, beauty, and celebrity culture.
• •Female Empowerment: Helping women feel confident and good about themselves, inside and out.
• •Providing Inspiration: Offering ideas and motivation in areas like style and personal care.
• •Engagement with Popular Culture: Covering topics that are current and widely discussed.
• •Self-Expression: Encouraging women to explore and define their personal style and preferences.

Best Practices

• •Develop a Brand Voice Chart: Clearly define adjectives describing your tone (e.g., "Empowering, Witty, Trendy, Sophisticated, Approachable"). Include "This, Not That" examples (e.g., "Confident, not Arrogant"; "Knowledgeable, not Preachy"). This serves as a reference for all writers.
• •Know Your Audience Deeply: Understand their aspirations, challenges, language, and what resonates with them. The tone should speak directly to this target demographic – in Femme Mag's case, women interested in trends, empowerment, and lifestyle.
• •Create Content Pillars that Reflect Values: Ensure core topics and recurring themes in your content consistently echo the brand's values. For Femme Mag, this means regular content that genuinely empowers, informs about trends, and inspires.
• •Train and Align All Content Creators: Whether in-house or freelance, ensure everyone producing copy understands and can execute the brand tone. Provide them with the voice chart and examples of on-brand copy. Regular reviews and feedback sessions can help maintain consistency.
• •Read Everything Aloud: Before publishing, read the copy aloud. This helps catch awkward phrasing, tonal inconsistencies, or parts that don’t sound like the intended brand voice. If it sounds off, it will likely read off to the audience.

Social Perception

The social perception of Femme Mag is largely unformed or confined to visitors of the website itself. For those who do visit, the perception is likely shaped directly by the website's content: a source for light, trend-focused reading in the fashion, beauty, and entertainment space. Without a strong social media dialogue or community around the brand, it's difficult to gauge a wider public perception. It likely operates as a niche content provider. The perception would be that of a newer or less-established online magazine.

Copy Examples

• •Headline for a Fashion Article: "Unlock Your Inner Icon: This Season’s Must-Have Styles That Scream Confidence."
• •Instagram Caption (if they had an active one): "Feeling blah? ✨ Swipe through for 5 beauty hacks guaranteed to boost your glow and your mood! Because every woman deserves to shine. #FemmeMagBeauty #EmpowerYourself #BeautyBoost"
• •Email Subject Line for a Newsletter: "Spotted! 🔥 The Celeb Trends You’ll Actually Want to Wear (+ How to Make Them Yours!)"
• •"About Us" Snippet: "At Femme Mag, we're more than just a magazine; we're your daily dose of chic, your guide to the now, and your cheerleader for living life fabulously. Dive in and discover what makes you, you."
• •Call to Action for Subscription: "Don't miss a beat! Subscribe to Femme Mag and get the latest on fashion, beauty, and all things fabulous, delivered straight to your inbox. Be the first to know, the first to glow."