Brand Tone

Elegant & Sophisticated, Passionate & Emotional, Artisanal & High-Quality, Joyful & Vibrant, Modern & Bold

Brand Values

• •Artistry & Craftsmanship
• •Quality of Ingredients
• •Sustainability & Ethical Practices
• •Brazilian Heritage & Global Vision
• •Femininity & Empowerment
• •Authenticity & Exclusivity
• •Emotional Connection

Best Practices

• •Embrace Elegant Storytelling: Weave the narrative of artistry, global ingredients, and Brazilian inspiration into all communications. Use evocative language that speaks to emotions and experiences, not just scent notes.
• •Highlight Ethical Luxury: Consistently mention the brand's commitment to vegan, cruelty-free, and sustainable practices alongside its luxurious positioning. This appeals to the conscious modern consumer.
• •Maintain Visual Sophistication: Ensure all visuals (photography, graphics) align with the elegant, vibrant, and high-quality aesthetic of the brand and its packaging.
• •Speak with Passionate Authority: Convey expertise and passion for perfumery. Use confident and knowledgeable language when describing ingredients, processes, and the olfactory experience.
• •Engage with Joy and Warmth: Reflect the "happy" and "vibrant" aspects of the brand, especially when interacting with the community on social media. Let the Brazilian warmth shine through in customer service and engagement.

Social Perception

High-Quality Niche Brand, Luxurious and Sophisticated, Innovative and Creative, Strong Emotional Appeal, Price Consideration, Emerging Brazilian Powerhouse

Copy Examples

• •Felisa: Where Artistry Meets Aroma. Born from a passion for the world's finest natural ingredients and the soul of Brazil, each Felisa fragrance is a meticulously crafted journey. Discover scents that tell your story. #FelisaFragrances #HautePerfumery #ScentAsArt
• •Unleash Your Essence. Experience Velvet Tobacco. Bold, mysterious, and unforgettably sensual. Velvet Tobacco wraps you in an enigmatic embrace of rich cocoa, warm honey, and intriguing tobacco notes. Dare to be captivating. #FelisaVelvetTobacco #IntenseFragrance #NighttimeAllure
• •The Radiance of Brazil, Bottled. Inspired by the vibrant spirit of Brazilian women, Felisa crafts vegan, cruelty-free perfumes that celebrate joy and sophistication. Find your signature happiness. #FelisaBornInBrazil #VeganLuxury #SustainableScents
• •More Than Perfume. It's a Felisa Story. Each Felisa creation begins with an emotion, a memory, artfully translated into a unique olfactory experience by master perfumers. What story will your Felisa scent tell? #FelisaStories #EmotionalFragrance #NichePerfumery
• •Crafted by the World, Inspired by You. From Moroccan Iris to Egyptian Jasmine, Felisa curates the globe's most precious essences. Experience the art of layering with our diverse collection and compose a scent that is uniquely, beautifully yours. #FelisaGlobalIngredients #ArtOfPerfumery #LuxuryScents