Brand Tone

friendly, approachable, and community-oriented (on social media); informative and commercial (on the website), caring, and quality-focused

Brand Values

• •Pet Health and Wellbeing
• •Quality
• •Natural Ingredients
• •Customer Care/Service
• •Love for Animals

Best Practices

• •Develop a Brand Voice Chart: Clearly define adjectives that describe your brand's personality (e.g., caring, knowledgeable, playful, reliable) and ones to avoid. Provide 'do' and 'don't' examples for common phrases.
• •Prioritize 'Pet Parent' Language: Address your audience as fellow pet lovers. Use empathetic and understanding language that resonates with their experiences, joys, and concerns regarding their pets.
• •Highlight Benefits Over Just Features: Instead of just saying 'hypoallergenic,' explain the benefit: 'means easier digestion and less scratching for your sensitive companion.'
• •Maintain Consistency Across All Channels: The friendly, caring tone on social media should also be subtly present on the website, even in product descriptions. While the website can be more direct, it shouldn't feel cold or impersonal compared to an Instagram post.
• •Incorporate User-Generated Content (UGC) Ethically and On-Brand: When sharing customer photos or testimonials, ensure the accompanying captions align with your established brand voice. This reinforces community and trust.

Social Perception

provider of specialized, high-quality pet food, particularly the 'Felicia' hypoallergenic line. Aims to build a positive community around pet lovers. Perceived as a premium choice.

Copy Examples

• •Headline: Happy Tummies, Happy Pets! Discover Felicia's Natural Hypoallergenic Goodness. Body: Because your furry best friend deserves the best. Our Felicia line is crafted with love, using only premium, natural ingredients. Gentle on sensitive systems, delicious in every bite. Shop now and see the difference! Call to Action: Explore Felicia Food
• •Headline: Tail-Wagging Wellness Starts Here. Body: From nutritious, hypoallergenic meals to a curated selection of wellness products and fun accessories, FeliciaPet.cl is your partner in pet parenthood. We're a family business passionate about helping your pets thrive! Call to Action: Shop All Collections
• •Headline: Sensitive Pet? No Problem! Felicia Has Their Back (and Belly!). Body: Worried about allergies or sensitivities? Our Felicia hypoallergenic food is made with limited, high-quality ingredients like real salmon, and is free from common irritants. Give your pet the gift of comfortable digestion and radiant health. Call to Action: Learn More About Hypoallergenic Nutrition
• •Headline: More Than Just a Pet Store, We're Pet People. Body: Got questions? Need advice? The FeliciaPet.cl team is here to help! We understand the joy and challenges of having pets, and we're committed to providing you with top-quality products and friendly support. Because they're family. Call to Action: Contact Us Today!
• •Headline: Unlock Your Pet's Healthiest, Happiest Life! ✨ Body: Fuel their adventures with Felicia's premium, low-grain nutrition and explore our range of essentials for their wellbeing and hygiene. Because a healthy pet is a happy pet. promotions! Call to Action: Discover Our Best Sellers