Brand Tone

Empowering, Sensual & Elegant, Aspirational & Confident, Positive & Supportive, Direct & Benefit-Oriented

Brand Values

• •Quality
• •Female Empowerment & Self-Esteem
• •Authenticity & Self-Expression
• •Elegance & Sophistication
• •Customer Trust & Transparency
• •Accessibility

Best Practices

• •Develop a Brand Voice Guide: Document the key characteristics of your tone (e.g., empowering, elegant, confident), including approved vocabulary, "words to avoid," and examples. Share this with anyone creating content.
• •Embody the "Diva" Persona (Positively Defined): Write as if speaking to empower a friend to feel her most confident, fabulous self. Think "uplifting," "assured," and "celebratory."
• •Focus on "Feelings" and "Transformation": Beyond product features, emphasize how the products make the customer *feel* – powerful, beautiful, confident, transformed. Use evocative language that speaks to desires and aspirations.
• •Maintain Consistency Across All Channels: Whether it's a website banner, a social media post, or a customer service email, the core tone should be recognizable. Adapt the style slightly for the platform (e.g., more playful on TikTok, more descriptive on the website) but keep the essence.
• •Use Customer Testimonials as Inspiration (and Proof): Regularly review positive customer feedback. The language your satisfied customers use can provide authentic phrases and emotional cues that resonate with your target audience and reinforce your desired tone.

Social Perception

A provider of quality lingerie and fashion items, A brand that helps boost confidence, Reliable in terms of service, Focused on feminine sensuality and style

Copy Examples

• •Unveil Your Inner Diva. Discover lingerie that celebrates you.
• •Sculpted by confidence, designed for you. Our new shapewear isn’t just about curves, it’s about the power they hold. ✨ #FeitoDiva #EmpoweredElegance
• •Ready to Feel Unstoppable? Your Feito Diva favorites await.
• •More than just fabric and lace, this piece is an invitation to own your allure. Crafted for comfort, designed to ignite your confidence, because every woman deserves to feel divine.
• •Transform your day, one powerful piece at a time. Feito Diva: Wear Your Confidence.