Brand Tone

Fun and Playful, Enthusiastic and Energetic, Approachable and Friendly, Helpful and Informative, Community-Oriented (Local Focus)

Brand Values

• •Celebration and Joy
• •Self-Expression and Creativity
• •Variety and Choice
• •Customer Satisfaction
• •Community Engagement

Best Practices

• •Embrace Exuberance: Use exclamation points appropriately, enthusiastic adjectives (e.g., "awesome," "fantastic," "incredible"), and a generally upbeat rhythm in your writing.
• •Focus on the "Why": Connect products to the experience. It's not just a costume; it's the fun, the laughter, the character, the memories. Frame copy around the joy of dressing up.
• •Use Inclusive and Engaging Language: Employ questions to engage the audience (e.g., "Ready to party?", "What will you be?"). Use "you" and "we" to create a direct and friendly connection.
• •Keep it Clear and Simple: While fun, avoid overly complex jargon. The goal is to quickly convey the product and its benefits for a good time. Make it easy for people to find what they need and get excited about it.
• •Incorporate Relevant Emojis and Hashtags (Social Media): Use emojis strategically to enhance the playful and enthusiastic tone (🎉,🥳,🤩,✨). Utilize relevant and trending hashtags to increase visibility and connect with party-related conversations.

Social Perception

Go-To Place for Costumes, Fun and Festive, Good Selection, Helpful (when physical store interactions are mentioned), Local Staple (for Zwolle and surrounding areas)

Copy Examples

• •Headline (Website Banner): "Unleash Your Alter Ego! 🎉 Dive into Zwolle's Biggest Party Costume Collection!"
• •Social Media Post (Instagram/Facebook - New Arrival): "Just in! 🔥 Get ready to steal the show with our brand new [Costume Name] collection! Perfect for [Event/Theme]. Who are you becoming tonight? 😉 #FeestkledingZwolle #NewArrival #PartyTime #CostumeFun #[RelevantTheme]"
• •Product Description Snippet: "Transform into a [Character Type] with this amazing [Costume Name]! Made for comfort and maximum impact, you'll be dancing all night. Includes: [List key items]. Get ready to make some memories!"
• •Email Subject Line (Promotional): "🥳 Party Alert! Your Dream Costume is Waiting + [Discount/Offer]!"
• •About Us Snippet (Website): "At Feestkleding Zwolle, we believe every day is a reason to celebrate! We're passionate about bringing you the most fun, unique, and high-quality costumes and accessories to make your parties unforgettable. Let's make some magic happen!"