Brand Tone

Promotional, Accessible, Personal, Sentimental, Trendy, Engaging, Trustworthy, and Quality-Focused.

Brand Values

• •Personalization and Individuality
• •Meaningful Connections
• •Quality and Durability
• •Customer Satisfaction
• •Accessibility and Affordability

Best Practices

• •Maintain a consistent tone across all platforms, aligning promotional content with personalized and trustworthy messaging.
• •Balance Hebrew and English content to cater to both local and international audiences.
• •Showcase customer testimonials and reviews prominently to reinforce positive social perception.
• •Use high-quality visuals that highlight the craftsmanship and durability of the jewelry.
• •Incorporate user-generated content on social media to foster engagement and a sense of community.

Social Perception

Positive and Engaged within its customer base, Trendy and localized, primarily catering to the Israeli market.

Copy Examples

• •"Express your unique style with our personalized jewelry. Engrave a special date or message and keep your memories close."
• •"Discover the perfect gift for your loved ones. Our customizable pieces offer a meaningful way to show you care."
• •"Shop our 925 sterling silver collection for timeless elegance and lasting quality. Water-resistant and designed for everyday wear."
• •"Limited time offer: Get a free gift with every purchase! Treat yourself or someone special today."
• •"Join our TikTok community for exclusive deals and styling tips. Follow us for the latest trends and personalized jewelry inspiration."