Brand Tone

Empowering, confident, sensory, and comfortable. The tone should make customers feel good about themselves and their bodies, highlighting the comfort and quality of the activewear.

Brand Values

• •Confidence
• •Comfort
• •Empowerment
• •Quality & Performance
• •Self-Love & Acceptance

Best Practices

• •Use sensory language to describe the feel of the fabric (e.g., 'buttery soft,' 'second skin').
• •Highlight the comfort and performance aspects of the activewear.
• •Incorporate empowering and confident language.
• •Focus on how the activewear makes the customer feel (e.g., incredible, unstoppable).
• •Showcase the flattering designs and how they enhance body shape.

Social Perception

The brand is perceived positively, especially concerning fabric quality, comfort, and flattering fit. Customers associate the brand with feeling good and confident. The focus is on the emotional and sensory experience of wearing the activewear.

Copy Examples

• •Feel incredible in our new collection, designed to make you feel unstoppable.
• •Experience the buttery soft feel of our activewear, like a second skin you'll forget you're wearing.
• •Love your journey and your body in our flattering designs that enhance your shape.
• •Our activewear isn't just stylish, it's designed for performance and comfort, empowering you to define your own path.
• •Feel the confidence with every move in our comfortable and flattering activewear.