Brand Tone

Friendly and Approachable, Comfort-Focused, Aspirational yet Relatable, Enthusiastic and Positive, Slightly Playful

Brand Values

• •Ultimate Comfort
• •Quality Materials
• •Versatility & Everyday Use
• •Customer Satisfaction
• •Simplicity & Style

Best Practices

• •Prioritize "Comfort" Keywords: Consistently weave words like "soft," "comfort," "cozy," "BlanketBlend," "buttery," "cloud-like," and "live-in" throughout your copy, reinforcing the core brand promise.
• •Speak Directly and Casually: Use a conversational, first-person (when appropriate, e.g., "We believe...") or second-person ("You'll love...") voice. Avoid overly formal or technical jargon. Keep sentences relatively short and easy to understand.
• •Emphasize the Feeling: Don't just describe the product; describe the *feeling* of wearing the product. How will it make the customer feel? (e.g., "like a warm hug," "effortlessly comfortable," "ready for anything").
• •Incorporate User-Generated Content (UGC) Language: Pay attention to how your customers describe your products in reviews and social media comments. Mirroring their authentic language can make your copy more relatable and trustworthy. Phrases like "obsessed," "live in these," "worth every penny" can be powerful.
• •Maintain Visual-Copy Cohesion: Ensure your copy tone aligns with your visual branding. If your images are relaxed, aspirational, and comfort-focused, your words should evoke the same feeling. For example, a playful caption pairs well with a fun, candid shot.

Social Perception

Loved for Comfort, Good Quality, Worth the Price (for many), Trendy & Desirable Loungewear, Reliable DTC Brand, Strong Community Feel

Copy Examples

• •Instagram Post (New Product - Hoodie): "Warning: May never take this off. ☁️ Introducing the [New Hoodie Name] – crafted from our signature BlanketBlend fabric for that next-level softness you dream about. Perfect for sunrise coffee, sunset chills, and everything comfy in between. Tap to wrap yourself in a hug! #FeatClothing #BlanketBlend #UltimateComfort #NewArrival"
• •Email Subject Line (Sale Promotion): "Your Comfy Upgrade Awaits! ✨ Up to 30% Off Feat Favorites." *(Body Snippet):* "Hey [Customer Name], ready to melt into a cloud of softness? Our most-loved BlanketBlend styles are now on sale. Don't just get dressed, get *Feat* comfortable. Shop the sale before it's gone!"
• •Website Banner (Homepage): "Experience Buttery Soft. Live in Feat. Discover clothing so comfortable, you'll forget you're wearing it."
• •TikTok Video Caption (Showcasing Joggers): "POV: You just found your new favorite joggers. 🤸‍♀️ Our BlanketBlend joggers = peak comfort + all-day style. Stretch, lounge, live! #FeatJoggers #SoftestEver #ComfyVibes #Athleisure"
• •Facebook Ad (Targeting new customers): "Tired of 'meh' comfort? Feat is here to change that. We make ridiculously soft clothes for your everyday everything. From our cloud-like BlanketBlend hoodies to our versatile tees, discover your new comfort obsession. Shop now and feel the difference!"