Brand Tone

Natural, Scientific, Caring, Premium, Inviting

Brand Values

• •Natural Efficacy: Belief in the power of natural ingredients, particularly those sourced from the Dolomites, to provide tangible health and beauty benefits.
• •Heritage & Expertise: Valuing their long-standing experience (50 years) and pharmaceutical background.
• •Quality & Purity: Commitment to high-quality, concentrated, and often organic ingredients, with dermatologically tested and fragrance-free formulations.
• •Customer Well-being: Prioritizing customer satisfaction and providing products that care for sensitive skin and promote overall wellness.
• •Innovation Rooted in Tradition: Evolving from a traditional pharmacy to a modern brand while retaining core principles and a connection to their origins.

Best Practices

• •Develop Comprehensive Brand Voice Guidelines: Document the brand's tone (Natural, Scientific, Caring, Premium, Inviting), core values, personality traits, and approved vocabulary. Provide examples of do's and don'ts for communication.
• •Prioritize "Natural Efficacy" and "Heritage": Always weave in the brand's connection to the Dolomites, the power of natural ingredients (especially Arnica), and its 50-year pharmaceutical expertise in all copy.
• •Emphasize Benefits with a Caring Approach: Focus on how the products help the customer (soothe, revitalize, protect, nourish) and maintain a tone that is understanding and supportive of their well-being and skin concerns.
• •Maintain a Balance of Science and Nature: While highlighting natural origins, subtly reinforce credibility by mentioning "Arnica Science," "dermatologically tested," or "highly concentrated extracts" where appropriate, without becoming overly clinical.
• •Consistent Visual and Textual Language: Ensure that the language used in copywriting aligns with the visual branding (which likely emphasizes nature, purity, and the Dolomites). This synergy reinforces the brand's identity across all touchpoints.

Social Perception

FD Dolomites is perceived as a trusted source for high-quality natural wellness and cosmetic products, associated with the natural beauty of the Dolomites, offering good value and service, and being family-friendly.

Copy Examples

• •Headline: Experience the Alpine Secret: 50 Years of Arnica Wisdom in Every Touch. Body: For half a century, nestled in the heart of the Dolomites, we've harnessed the pure, potent power of Arnica Montana. Discover FD Dolomites – where science meets nature to soothe, restore, and revitalize your skin. Feel the difference heritage makes.
• •Headline: Gentle Enough for Family, Powerful Enough for Nature's Challenges. Body: FD Dolomites' skincare, born from alpine purity and pharmaceutical expertise. Our dermatologically tested, natural formulas with organic extracts offer soothing care for even the most sensitive skin. Embrace daily wellness, inspired by the Dolomites.
• •Headline: Elevate Your Well-being. The Concentrated Power of the Dolomites, Bottled. Body: Unlock nature's most potent remedies with FD Dolomites. Our highly concentrated Arnica creams and natural supplements are crafted to support your active life and moments of recovery. It's more than skincare; it's a ritual of vitality.
• •Headline: From Our Pharmacy to Your Home: The Trusted Care of FD Dolomites. Body: Rooted in the trusted tradition of Farmacia Dobbiaco, FD Dolomites brings you scientifically crafted natural wellness. Experience the unique blend of alpine botanicals and decades of expertise, designed for your skin's health and radiance.
• •Headline: Rediscover Your Skin's Harmony with FD Dolomites' Arnica Science. Body: Let the revitalizing touch of pure Arnica Montana and precious alpine extracts restore your skin. Our FD Dolomites collection is a tribute to the purifying power of nature, offering deep nourishment and soothing relief. Pure. Potent. Proven.