Brand Tone

Initially aspirational and trendy, but currently perceived as untrustworthy. Needs a shift to transparent and trustworthy.

Brand Values

• •Affordability/Value (intended)
• •Style
• •Fashion
• •Untrustworthiness (currently)
• •Risk (currently)
• •Lack of Transparency (currently)

Best Practices

• •Urgently investigate and address the reasons behind the 11.5/100 trust score on Scam Detector.
• •Create a Brand Voice and Tone Guide: Document the key characteristics of your brand's voice (e.g., playful, sophisticated, witty, empowering) and the appropriate tones for different situations (e.g., excited for new arrivals, empathetic for customer service, informative for product details).
• •Avoid jargon unless it's well-understood by your target audience.
• •Be open to adapting your tone as your brand evolves or in response to audience feedback and changing trends, while still staying true to your core voice.
• •Focus on transparency and building trust through genuine engagement and clear communication.

Social Perception

Extremely low trust due to a very low trust score (11.5/100) on Scam Detector. Perceived as a potential scam. Social media presence is minimal with low engagement.

Copy Examples

• •"Unlock the secret to effortless style."
• •Posts featuring women's clothing and fashion with hashtags like #faylinnco, #womensclothing, #womensfashion, #style, and #dresses.
• •Mentions of sales and specific items like swimsuits and heels.
• •"New arrivals are here! Shop the latest trends."
• •"Get ready for summer with our amazing swimsuit collection!"