Brand Tone

Caring and Nurturing, Relatable and Familial, Trustworthy and Health-Conscious, Informative and Helpful, Playful (in name only)

Brand Values

• •Health and Nutrition
• •Family Well-being
• •Quality and Freshness
• •Convenience
• •Authenticity/Home-Style
• •Customer Trust

Best Practices

• •Prioritize "Care" and "Health" in Messaging: Always lead with the benefits of health, nutrition, and the care that goes into the food. Use words like "nourishing," "wholesome," "fresh," "healthy," "care," and "love."
• •Maintain a Relatable, Familial Voice: Share stories (where appropriate and authentic, like the founder's story) and use language that resonates with busy families and their everyday challenges. Avoid overly corporate or technical jargon.
• •Be Transparent and Informative: Clearly communicate the "Healthier Choice" aspects, the "no MSG," "less salt/oil" policies, and the types of fresh ingredients used. This builds trust and reinforces the health-conscious value.
• •Use the Brand Name's Playfulness Sparingly and Purposefully: While the name is quirky, the core service message is serious (health, family). The name can be a hook for memorability, but the copy should quickly pivot to the caring and trustworthy aspects of the service. The "About Us" page is a good place for the lighthearted explanation.
• •Focus on Solutions and Benefits: Emphasize how FattyDaddyFattyMummy solves a problem for its customers (e.g., saves time, provides healthy meals for children/elderly, offers convenience) and the positive outcomes (e.g., peace of mind, healthier family, more quality time).

Social Perception

Positive for Health-Conscious Consumers, Reliable Tingkat Provider, Family-Oriented, Good Quality Food, Memorable, Quirky Name

Copy Examples

• •Headline: Nourishing Your Loved Ones, One Home-Cooked Meal at a Time. Body: At FattyDaddyFattyMummy, we believe that good food is an act of love. That's why our 'Love, Tingkat!' meals are crafted with the freshest ingredients, less salt, no MSG, and a whole lot of care – just like you'd make in your own kitchen. Because your family deserves the best, every day.
• •Headline: Too Busy for a Home-Cooked Dinner? We Get It. Body: Life's hectic, but that doesn't mean you have to compromise on healthy, delicious meals. Let FattyDaddyFattyMummy take the kitchen stress off your plate. Our Healthier Choice certified Tingkat brings comforting, family-favourite dishes right to your doorstep. More family time, less kitchen time!
• •Headline: Real Food, Real Flavour. That's the FattyDaddyFattyMummy Promise. Body: Forget processed stuff and hidden nasties! We're passionate about serving real, wholesome food. Our chefs use fresh produce and healthier oils to create meals that are bursting with flavour, not guilt. Taste the difference that quality ingredients and a little bit of love can make.
• •Headline: From Our Family to Yours: Meals Made with Love (and Zero MSG!). Body: Founded by parents, for parents (and everyone who loves good food!), FattyDaddyFattyMummy understands the importance of nutritious meals. Our 'Love, Tingkat!' is Singapore's first to be certified with zero processed food and no MSG. It’s the caring choice for your kids, your parents, and you!
• •Headline: Grandma's Cooking, Without the Fuss! Healthy Tingkat for Your Golden Agers. Body: Looking for gentle, nourishing meals for your elderly loved ones? Our 'Love, Tingkat!' is specially prepared with less salt and oil, using easy-to-digest ingredients, and always delivered with a smile. Because we care for them like our own.