Brand Tone

Authoritative & Expert, Passionate & Enthusiastic, Quality-Driven & Premium, Innovative & Modern, Community-Oriented & Approachable, Straightforward & Helpful (DIY focus)

Brand Values

• •Quality Craftsmanship
• •Innovation
• •Customer Satisfaction & Partnership
• •Passion for Classic Trucks
• •Performance & Reliability
• •Authenticity & Heritage

Best Practices

• •Speak with Authority, Backed by Passion: Always convey deep knowledge and expertise in classic truck restoration and modification, but let the genuine enthusiasm for these vehicles shine through. Use confident language that showcases your leadership in the field.
• •Emphasize Quality and Precision in Every Detail: Whether describing a full build or a single component, use words that reflect meticulous craftsmanship, superior materials, and a commitment to excellence (e.g., "precision-engineered," "flawless fit," "bespoke design," "meticulously crafted").
• •Balance Heritage with Innovation: Acknowledge the rich history and classic appeal of the trucks while highlighting the modern performance, technology, and design enhancements your brand brings. Show respect for the original, but excitement for the evolution.
• •Be Approachable and Community-Focused: Even with a high-end offering, maintain an open and welcoming tone. Encourage interaction, invite questions, and foster a sense of belonging for fellow classic truck enthusiasts, from DIYers to those seeking full builds.
• •Show, Don't Just Tell (Visually and Verbally): Use vivid descriptions that paint a picture of the look, feel, and performance of the trucks. Complement this with high-quality visuals (photos/videos) and direct calls to action that encourage users to explore these visual platforms and see the craftsmanship for themselves. For instance, referencing a specific build video or an Instagram post can reinforce the message.

Social Perception

Highly Respected Experts, Builders of High-Quality, Show-Winning Trucks, Providers of Quality Parts, Innovative and Trendsetting, Good Customer Engagement, Premium Priced (Potentially)

Copy Examples

• •Headline: Don't Just Restore History. Reinvent It. Body: Your classic truck has a story. At Fat Fender Garage, we give it a thrilling new chapter. From authentic Coyote swaps to bespoke interiors and chassis that redefine performance, we craft legends. Ready to build yours?
• •Headline: The Soul of a Classic. The Heart of a Beast. Body: Love the timeless style of your F-100 but crave modern power? Our expert Coyote swap kits and full build services deliver exhilarating performance without compromising an ounce of heritage. Fat Fender Garage: Where passion meets precision.
• •Headline: Your Dream Truck, Delivered. (No Wrench Turning Required, Unless You Want To). Body: Whether you're a DIY warrior needing the perfect custom part or dreaming of a turn-key masterpiece, Fat Fender Garage is your partner. Explore our exclusive parts line or let our award-winning team build the classic truck you've always envisioned.
• •Headline: Beyond the Build: The Fat Fender Experience. Body: It’s more than just metal and horsepower. It’s about meticulous craftsmanship, innovative design, and a shared passion for iconic trucks. Join the Fat Fender family and let’s create something extraordinary. Check out our latest builds on YouTube!
• •Headline: From Our Garage to Yours: Premium Parts. Legendary Builds. Body: Equip your classic Ford or Chevy with the same precision-engineered parts we use in our SEMA award-winning builds. Fat Fender Garage offers everything from exclusive interior kits to robust chassis components, designed for a perfect fit and lasting performance. Shop now and feel the FFG difference.