Brand Tone

Youthful & Energetic, Trendy & Fashion-Forward, Playful & Fun, Aspirational & Confident, Direct & Action-Oriented, Community-Focused

Brand Values

• •Self-Expression & Individuality
• •Accessibility & Inclusivity (for young women)
• •Trendiness & Freshness
• •Confidence Building
• •Customer Engagement

Best Practices

• •Embrace 'Tiger' Talk: Consistently use brand-specific terms like 'Tiger,' 'Tiger babes,' 'Tiger vibes,' 'Unleash your inner Tiger,' 'Show your stripes.' This reinforces brand identity and creates a playful connection.
• •Stay Youthful and Energetic: Use emojis strategically, incorporate current slang (authentically), and maintain an upbeat, enthusiastic voice. Keep sentences relatively short and punchy, especially on social media.
• •Highlight Trends & Newness: Continuously emphasize 'new arrivals,' 'latest trends,' and 'must-haves.' Use language that creates a sense of urgency and excitement for fresh styles.
• •Focus on Empowerment and Self-Expression: Craft copy that inspires confidence and encourages individuality. Remind customers that Fashiontiger helps them express their unique style and feel good about themselves.
• •Be Conversational and Engaging: Ask questions, run polls, encourage user-generated content, and respond to comments in a friendly, approachable manner. Make the audience feel like part of the 'Fashiontiger Club.'

Social Perception

Trendy and Desirable (among target audience), Fast Fashion Appeal, Associated with Social Media Trends, Physical Presence Growing

Copy Examples

• •🔥 STOP SCROLLING! 🔥 Your new style obsession just dropped. The [Item Name] is here to make your OOTD pop! 🐅 Tap to shop before it’s gone! #FashionTiger #NewCollection #TigerVibes #MustHave
• •Tiger babes, wondering how to rock the [Trend/Item]? 😉 Watch how we style it for 3 totally different vibes! ✨ Which look is SO you? Let us know! 👇 #FashionTigerNL #StyleHack #OutfitInspo #HowToStyle #BeATiger
• •Unleash Your Inner Tiger! 🐯✨ Up to 50% OFF selected styles! Grab your faves NOW and own that look. Don't wait, these deals are wild! #FashionTigerSale #StyleSteals
• •Hey Tiger! 🤫 A special treat just for our Club Fashiontiger members...because you’re part of the pack! Get exclusive early access to our newest [Collection Name] + an extra 10% off. Shop now and show off your stripes! ✨
• •Meet the [Product Name] dress – designed to make you feel as fierce and fabulous as you are! Slip into this beauty and get ready to conquer your day (or night!). It's not just a dress, it's a mood. 🐅 #FashionTiger #FeelConfident #OwnYourStyle