Brand Tone

Elegant & Aspirational, Trendy & Stylish, Approachable & Value-Oriented, Descriptive & Enthusiastic, Culturally Connected

Brand Values

• •Elegance
• •Quality & Comfort
• •Style & Trendiness
• •Individuality/Personal Story
• •Accessibility/Value

Best Practices

• •Highlight Quality and Value: Consistently mention the quality of materials (e.g., "premium silk," "breathable linen") while subtly reinforcing the "prices you'll love" aspect, ensuring it feels like an attainable luxury.
• •Stay Culturally Relevant and Inclusive: Continue to tastefully incorporate terms like "PakistaniFashion" or "Eid Collection" when appropriate, ensuring the language is aspirational and celebratory.
• •Use Storytelling and Vivid Descriptions: Instead of just listing features, describe the experience of wearing the clothes – the feel of the fabric, the occasions they suit, and the confidence they inspire, similar to the enthusiastic TikTok descriptions.
• •Maintain a consistent tone across all platforms, balancing elegance with approachability.
• •Incorporate user-generated content to build trust and showcase the brand's appeal.

Social Perception

Fashion Kahani is likely perceived as a provider of fashionable, South Asian-inspired clothing, particularly for women seeking elegant and stylish outfits for everyday wear, special occasions, and cultural events like Eid. The use of "luxury" and "premium" alongside promotions and mentions of "prices you'll love" might create a perception of affordable luxury. The active presence on TikTok with detailed product showcases suggests they are aiming to connect with a digitally savvy audience that appreciates visual appeal and trend-driven content.

Copy Examples

• •"Elegance for Every Occasion"
• •"Luxury You Deserve, Prices You'll Love"
• •"Timeless Beauty, Effortless Style"
• •"Your Style, Your Story"
• •"Vibrant 2-piece silk set that combines comfort and style"