Brand Tone

Promotional & Direct, Trendy & Current, Accessible & Everyday, Visually Focused, Neutral to Slightly Enthusiastic

Brand Values

• •Variety & Choice
• •Trend-Consciousness
• •Accessibility
• •Convenience

Best Practices

• •Develop a Tone of Voice Guide
• •Focus on "Her"
• •Keep it Clear and Concise
• •Use Consistent Calls to Action (CTAs)
• •Inject Personality (Subtly)

Social Perception

Emerging Online Retailer, Focus on Product, Less on Brand Story, Dependent on Direct Experience, Visually Driven Appeal

Copy Examples

• •✨ Fresh Fashion Drop! ✨ Turn heads this season with our latest collection. From dreamy dresses to chic essentials, your new favorite outfit is waiting. Tap to explore & Shop Now! #FashionDish #NewCollection #StyleInspo #MustHave #OnlineShopping
• •Hello Sunshine! ☀️ Our Summer Collection has officially landed! Light, breezy, and oh-so-stylish pieces to keep you looking and feeling cool. Get 15% off your first summer order with code SUMMER15. Shop the heat: [Link to Website] #SummerFashion #FashionDeals #OOTD #BeachVibes #FashionDishStore
• •Your Style. Served Fresh. Discover the latest trends and timeless pieces at Fashion Dish. Free shipping on orders over $75!
• •We Missed You! 👋 Here’s a Little Something to Spice Up Your Wardrobe...
• •The perfect weekend look just landed! This cozy knit and flattering denim combo from Fashion Dish is your go-to for effortless style. Pin it for later or shop the look now! #WeekendStyle #CasualChic #FashionInspiration #Knitwear #DenimLove #FashionDish