Brand Tone

Professional and Knowledgeable, Caring and Customer-Focused, Reliable and Trustworthy, Modern and Evolving, Informative and Helpful

Brand Values

• •Health and Well-being
• •Tradition and Experience
• •Quality
• •Customer Service
• •Innovation and Adaptability
• •Accessibility
• •Prevention

Best Practices

• •Emphasize Expertise with Empathy: Always balance professional advice and product information with a caring, understanding tone. Highlight the qualifications of the pharmacists but ensure the language is approachable and supportive.
• •Bridge Tradition and Modernity: Regularly reference the pharmacy's long history and family values while showcasing new services, online conveniences, and modern product lines. This reinforces trust and relevance.
• •Be Consistently Informative and Helpful: Whether on social media, the website, or in email newsletters, provide valuable content that goes beyond just selling. Offer health tips, explain services clearly, and answer customer queries promptly and thoroughly.
• •Showcase Customer Care: Use customer testimonials (with permission) and highlight positive feedback regarding staff helpfulness and service efficiency. Respond to reviews and comments online in a friendly and professional manner.
• •Maintain Visual Cohesion: Use a consistent visual style across all platforms (website, social media) that reflects a clean, professional, and welcoming image. This includes logo usage, color palettes, and the quality of photography and graphics.

Social Perception

Trusted Local Pharmacy, Competent and Friendly Staff, Good Product Availability, Efficient Online Service, Modern and Service-Oriented, A Go-To for Specific Needs

Copy Examples

• •Headline: Your Health, Our Priority for Over 50 Years. Body: At Farmacia Smerieri, we blend decades of trusted experience with modern care. From expert advice to a wide range of health and wellness products, we're here for you and your family. Visit us in Limana or explore our online store. #FarmaciaSmerieri #HealthJourney #LimanaWellbeing
• •Headline: Expert Care at Your Fingertips. Body: Need a quick health check? Farmacia Smerieri offers convenient services like ECGs, blood glucose monitoring, and more, bookable online. Plus, discover our curated selection of wellness products, shipped right to your door. Taking care of yourself has never been easier. #SmerieriServices #OnlinePharmacy #WellnessMadeEasy
• •Headline: Three Generations of Dedication to Your Well-being. Body: Since 1968, Farmacia Smerieri has been committed to the health of our community. We offer personalized advice, quality products, and innovative services to meet your needs. Trust our family to care for yours. #TrustedTradition #ModernPharmacy #YourHealthPartner
• •Headline: Discover the Smerieri by Nutrileya Difference. Body: Introducing our exclusive line of supplements, crafted with your psychophysical well-being in mind. Boost your immunity, support your energy, and feel your best with Smerieri by Nutrileya. Ask our expert pharmacists or shop online today. #SmerieriWellness #Nutrileya #NaturalHealth
• •Headline: Fast, Reliable, and Caring – Your Online Pharmacy. Body: Experience the convenience of Farmacia Smerieri online. Customers love our fast shipping and wide selection of health, beauty, and wellness products. Get everything you need, delivered with care. Free shipping over €59. #ShopSmerieriOnline #CustomerLove #HealthyLiving