Brand Tone

Appreciative of Craftsmanship & Heritage, Quality-Focused, Direct and Informative, and Promotional (Sales-Oriented)

Brand Values

• •Craftsmanship
• •Cultural Heritage
• •Quality Materials
• •Style and Elegance
• •Comfort and Durability

Best Practices

• •Use Quality-Descriptive Language: Employ words like "premium," "genuine," "fine," "durable," "meticulous," and "elegant" to maintain a focus on the high quality of materials and construction.
• •Connect to Cultural Roots: Regularly mention "Quetta," "Norozi," "Kheri," and "cultural heritage" to ground the products in their unique origin and tradition.
• •Balance Tradition with Modern Appeal: While highlighting heritage, also speak to "modern comfort," "timeless style," and "sophistication" to appeal to contemporary fashion sensibilities.
• •Emphasize Craftsmanship: Highlight the "handmade" aspect, the "skilled artisans" involved, and the "precision and care" taken in creating each product.
• •Promote Value and Offers: Integrate sales-oriented language and highlight "deals" and "special offers" where appropriate to appeal to value-conscious customers.

Social Perception

A brand that values traditional craftsmanship, cultural heritage, and high-quality materials, while offering stylish, comfortable, and durable footwear with a sophisticated yet earthy aesthetic.

Copy Examples

• •Experience unmatched craftsmanship and elegance with our Quetta Norozi Kheri Chappals.
• •Handmade with precision and care by skilled artisans in Quetta, using premium suede leather.
• •Step into cultural heritage with modern comfort.
• •Durability meets classic style in our high-quality leather footwear.
• •Shop now at Farhung Deals!