Brand Tone

Aspirational & Trendy, Enthusiastic & Positive, Direct & Sales-Oriented, Service-Oriented, Confident & Elegant

Brand Values

• •Style & Trendiness
• •Accessibility/Affordability
• •Customer Satisfaction
• •Elegance & Quality
• •Ease & Convenience

Best Practices

• •Develop a Unified Brand Voice Guide: Document the core brand personality traits (e.g., "Chic," "Confident," "Approachable," "Trendy"), approved vocabulary, emoji usage, and a "do's and don'ts" list for all communications. This should address the "Anelora" (website) and "Fanastic.nl" (social) synergy.
• •Maintain Visual & Textual Harmony: Ensure the visual style on social media (bright, trendy, model-focused) aligns with the website's aesthetic and that the copy reflects this energy and aspirational quality consistently.
• •Transparency is Key: Address potential points of confusion head-on. If shipping is from overseas, be clear about realistic delivery times on product pages and FAQs, not just in fine print. Frame this positively if possible (e.g., "By working directly with global suppliers, we bring you unique styles at great prices!"). This builds trust, which is crucial. The contradiction between a "Los Angeles" base and China shipping/returns needs clear, upfront explanation.
• •Engage Authentically: When interacting with customers on social media comments or via customer service, maintain the defined brand tone. If it's friendly and enthusiastic, ensure support interactions reflect this, even when dealing with issues.
• •Showcase Genuine Customer Experiences (Beyond On-Site Testimonials): Encourage user-generated content (e.g., customers sharing photos wearing Anelora items with a unique hashtag). Actively seek and transparently address feedback from external review platforms to build credibility and improve social perception. This can reinforce claims of customer satisfaction more effectively than solely relying on curated on-site reviews.

Social Perception

The brand aims to be seen as a go-to destination for trendy, elegant, and affordable women's fashion, with a focus on customer satisfaction. Potential customers may be attracted by trendy items and perceived bargains, but concerns exist regarding shipping origins and return processes.

Copy Examples

• •✨ Stop scrolling, your new obsession is here! ✨ The 'Serena' flowing maxi dress just dropped, and it's everything you need for those sun-drenched days and balmy evenings. Effortless elegance, guaranteed. Tap to shop & own the season! #FanasticFinds #AneloraStyle #NewCollection #SummerDressGoals #TimelessElegance
• •Introducing the Elara Blouse: where sophisticated charm meets everyday comfort. Crafted from a breathable linen-blend, this piece offers a flattering drape and a touch of timeless style that takes you from desk to dinner effortlessly. Feel confident, look chic. Anelora – fashion designed with you in mind.
• •💖 Your Next Style Statement is Waiting (Plus, a Sweet Treat Inside!) 💖
• •LA-Inspired Styles, Delivered to You. ✨ Discover Anelora's latest collection of chic, timeless fashion. Free US Shipping!
• •Bloom with Anelora! 🌸 Up to 50% Off Our Spring Collection. Curated styles for your most confident season yet. Shop the sale now!