Brand Tone

Heartfelt and Sentimental, Personal and Intimate, Warm and Friendly, Inspirational and Uplifting, Modern and Clean

Brand Values

• •Personalization
• •Emotional Connection
• •Quality and Craftsmanship
• •Celebration of Moments
• •Thoughtful Gifting

Best Practices

• •Embrace Emotional Language: Use words that evoke feelings of love, joy, connection, nostalgia, and warmth. Focus on the 'why' behind the gift – the emotion and the relationship.
• •Speak Directly to the Heart: Address the customer in a personal and empathetic way. Use 'you' and 'your' to make the message relatable and centered on their needs and feelings.
• •Highlight Personalization and Uniqueness: Continuously emphasize that each product is custom-made and tells a unique story. Use phrases like 'your special story,' 'uniquely yours,' 'created just for you.'
• •Focus on the Experience and Outcome: Don't just sell a print; sell the joy of giving, the warmth it brings to a home, the smile it puts on a loved one's face, and the lasting memory it creates.
• •Maintain Visual and Textual Harmony: Ensure the copy's tone aligns with the clean, modern, and heartfelt aesthetic of the product visuals. The language should feel as carefully crafted and considered as the prints themselves. Keep it clear, concise, and elegant.

Social Perception

Positive Sentiment, Gift-Oriented, High Emotional Impact, Good Customer Service (Implied), Aesthetically Pleasing Products

Copy Examples

• •Capture your most cherished memories. ✨ Create a unique Famprint that tells your family's story and warms your home for years to come. Design yours today and feel the love.
• •He's your hero, your guide, your biggest fan. Our 'Definition Papa' poster is more than just a print; it's a heartfelt tribute to everything he means to you. Personalize it with your own loving words and give a gift that speaks directly from the heart.
• •Celebrate Your Love Story: A Unique Gift for Your Anniversary ❤️
• •We LOVE seeing your special moments come to life! 🥰 [Customer Tag] shared this beautiful picture of their personalized family poster. Thank you for letting Famprints be a part of your story! #FamprintsLove #PersonalizedGifts #FamilyJoy
• •Gifts from the Heart. Memories Made to Last. Discover Personalized Prints by Famprints.