Brand Tone

friendly, supportive, community-oriented, passionate, and welcoming

Brand Values

• •Community
• •Giving Back
• •Passion for Needlework
• •Support and Encouragement
• •Inclusivity

Best Practices

• •Emphasize "We" and "Us": Use inclusive language that fosters a sense of belonging and community.
• •Highlight the "Why": Regularly remind your audience of the non-profit mission and the impact of their support.
• •Show, Don't Just Tell, Friendliness: Use warm, approachable language. Share stories of customer connections or staff passions when appropriate.
• •Focus on Encouragement and Support: Frame product and class descriptions around helping customers achieve their creative goals and enjoy the process.
• •Maintain a Positive and Uplifting Voice: Even when discussing challenges (like learning a new stitch), keep the tone encouraging and focused on the joy of the craft. Reflect the idea that people should "feel better when you leave than you felt when you came in."

Social Perception

Customers and the public appear to perceive Family Arts Needlework as more than just a retail store. It's seen as a valuable community resource, a place of creativity, support, and camaraderie. The non-profit aspect and their long history (since 1967) likely contribute to a perception of trustworthiness and dedication to the craft and the community. They are viewed as a friendly and helpful place for needleworkers of all skill levels.

Copy Examples

• •Unwind, create, and connect. ✨ Join our vibrant needlepoint family at Family Arts Needlework, where every stitch tells a story and every purchase supports our wonderful community. #StitchWithUs #CommunityCrafting
• •From your first stitch to your next masterpiece, we're here to guide and inspire you. Explore a rainbow of threads and canvases, and find your creative haven with us. Your project awaits! #NeedlepointLove #FamilyArtsAZ
• •More than just a shop, we're a community. Since 1967, Family Arts Needlework has been a place to share, learn, and create together. Come say hello – your fellow stitchers are waiting! #PhoenixNeedlepoint #CreativeCommunity
• •Every skein of thread, every painted canvas, helps us give back. As a non-profit, your passion for needlepoint directly supports local charities. Stitch with purpose at Family Arts Needlework. ❤️ #CraftForACause #SupportLocalAZ
• •New class alert! 🧵 Whether you're a curious beginner or a seasoned pro, our friendly instructors are excited to share their love for needlepoint. Sign up today and let's create something beautiful together! #NeedlepointClasses #LearnToStitch #FamilyArtsFun