Brand Tone

Empowering, supportive, solution-oriented, confident, inclusive, direct, and community-focused.

Brand Values

• •Self-Improvement
• •Empowerment
• •Community & Belonging
• •Authenticity
• •Resilience
• •Confidence
• •Discretion
• •Practicality/Effectiveness

Best Practices

• •Define Your Primary Identity & Audience: Is the main focus the supportive community ("The Lower View") or the e-commerce products ("Short Kingz" insoles)? While related by the "short king" theme, their core messages might differ. Clarify this, as the community moved away from the "Short Kingz" name. If "Short Kingz" is primarily for products, the tone can be more direct and solution-oriented.
• •Embrace Empowerment: Regardless of the specific focus, maintain an empowering and positive tone. Avoid language that could be seen as pitying or emphasizing perceived shortcomings. Focus on confidence, style, and self-assuredness.
• •Be Authentic and Relatable: Use language that resonates with the target audience. Acknowledge shared experiences (if focusing on community) or common desires (if focusing on product benefits) without dwelling on negativity.
• •Maintain Visual Consistency with Tone: Ensure that website design, imagery, and any marketing materials align with the chosen tone. If the tone is confident and stylish, the visuals should reflect that.
• •Listen and Adapt to Community Feedback: Especially if engaging with the "Short King" community, pay attention to how the term and related topics are discussed. The rebranding of the community site to "The Lower View" is a key example of adapting to how the brand name/term was being perceived. This is crucial for maintaining a positive and relevant social perception.

Social Perception

The Lower View is likely seen as a niche online community providing support and resources for shorter men. The general term "Short King" has a mixed but increasingly positive perception, especially online, where it's often associated with confidence and humor.

Copy Examples

• •Stand Taller, Live Bolder. Join The Lower View, the premier community for men navigating the world with confidence. Share experiences, get style advice, and connect.
• •Elevate Your Presence. Instantly. Our AirLift Insoles give you the discreet height boost you want, with the comfort you need. Step up your game.
• •Own Your Story. Own Your Stature. Short Kingz is more than a look, it's a mindset. Explore our community and discover gear designed to help you stand your tallest.
• •The Era of the Short King is Here. Confident. Stylish. Unapologetic. Find your fit, find your voice. #ShortKingz
• •Add +5-9cm. Undetectable Comfort. Short Kingz AirLift technology gives you the height advantage, seamlessly. Shop now.