Brand Tone

Approachable and Friendly, Confident and Empowering, Informative and Helpful, Playful and Modern

Brand Values

• •Quality and Efficacy
• •Health and Safety
• •Natural Ingredients/Ethical Practices
• •Inclusivity/Customization
• •Customer Connection/Community
• •Confidence and Self-Esteem

Best Practices

• •Incorporate the friendly, direct, and slightly playful yet informative style seen in the founder's TikToks. Use "we" and "you" to foster a connection.
• •Always weave in mentions of natural DHA, vegan, cruelty-free, and Australian-made when relevant, as these are strong selling points and brand differentiators.
• •Frame the product benefits around how users will look *and feel* – confident, radiant, healthy, and good about their choice.
• •Continue to provide tips on application, choosing the right shade, and tan maintenance. This builds trust and positions the brand as an expert.
• •Use relevant emojis, trending audio/hashtags (especially on TikTok/Instagram), and don't be afraid of a lighthearted, confident tone that reflects the brand name "Fake It Tan."

Social Perception

Positive for Product Efficacy, Founder-Driven Appeal, Appreciation for "Clean" Beauty Aspects, Seen as a Modern, Digitally Savvy Brand, Part of a Competitive Market

Copy Examples

• •Glow get 'em! ✨ Our [Product Name] mousse is your secret to a flawless, natural-looking tan without the harsh sun. Packed with 100% natural DHA and love. Ready to #FakeItAndMakeIt? Shop link in bio! #FakeItTan #SunlessGlow #VeganBeauty
• •Hey glow-getters! Ashley here 👋 Let's talk TursdayTan! Wondering which base is best for YOU? Olive, Violet, Chocolate - I've got the tea! Drop your questions below! 👇 #FakeItTanByAshley #TanTips #Tantok #NaturalDHA #CrueltyFreeTan
• •Your perfect tan is calling! 📞 From our best-selling Tan Tonic to our Ultra Dark mousses, Fake It Tan has your glow covered. Vegan, cruelty-free, and Australian made. Find your shade today and shine on! #FakeItTan #AussieMade #EthicalBeauty #GetYourGlowOn
• •Meet Your Best Tan Yet. Natural Ingredients. Stunning Results. Ethically Made. ✨ Shop Fake It Tan.
• •🤫 Psst... Your Flawless Fake It Tan Awaits (Hello, Confidence!)