Brand Tone

Uplifting, encouraging, confident, bold, youthful, trendy, and direct.

Brand Values

• •Quality
• •Creativity
• •Authenticity
• •Ambition/Aspiration
• •Faith (in potential)

Best Practices

• •Reflect the "shoot for the moon" spirit in all communications.
• •Make bold statements about the brand and its products, mirroring the desire to set "new standards."
• •Use language that appeals to a youthful and trendy audience.
• •Maintain a confident and aspirational tone.
• •Ensure consistency in messaging across all platforms.

Social Perception

Aspirational streetwear brand that embodies quality, creativity, and authenticity, appealing to a fashion-conscious audience with an uplifting message.

Copy Examples

• •"Even if you miss, you'll land among the stars."
• •"Where Faith Leads, Fortune Follows."
• •"Quality, creativity and authenticity – without compromise."
• •"Setting new standards internationally for the German streetwear scene."
• •Explore our latest 'Echos of Kyoto' collection, designed for those who dare to dream big.".