Brand Tone

Knowledgeable & Educational, Passionate & Reverent, Authentic & Transparent, Ethical & Conscious, Approachable & Personal

Brand Values

• •Ethical Sourcing & Fair Trade
• •Sustainability
• •Quality & Purity
• •Education & Knowledge Sharing
• •Respect for Tradition & Nature
• •Community

Best Practices

• •Educate, Don't Just Sell: Frame product descriptions and marketing materials as opportunities to share knowledge about the botanical's origin, history, traditional uses, and ethical sourcing story.
• •Emphasize Transparency and Authenticity: Be open about sourcing methods, the challenges of sustainability, and the brand's commitment to fair trade. Use genuine language that reflects the passion behind the brand.
• •Use Storytelling: Share the stories of the plants, the people who harvest them, and the journeys involved in bringing them to the customer. This builds connection and reinforces brand values.
• •Maintain a Respectful and Reverent Tone: When discussing the botanicals and their cultural significance, use language that conveys respect for nature, tradition, and the communities involved.
• •Showcase Expertise with Approachability: While demonstrating deep knowledge, ensure the language is accessible to a broader audience. Encourage questions and foster a sense of learning and discovery. Incorporate Dan Riegler's personal voice and experiences where appropriate to maintain a personal touch.

Social Perception

Highly Trusted Source, Expert & Knowledgeable, Ethical & Responsible, High-Quality Products, Unique & Rare Offerings, Personal & Passionate Service

Copy Examples

• •Headline: Beyond the Aroma: Discover the Ancient Wisdom in Every Resin. Body: At Apothecary's Garden, we journey to the source, partnering with harvester communities to bring you frankincense, myrrh, and other sacred resins, gathered sustainably and with deep respect for tradition. Explore our collection and reconnect with the earth's purest offerings. Your purchase supports fair wages and the preservation of these precious botanical legacies.
• •Headline: Know Your Frankincense: An Invitation to Conscious Sourcing. Body: Not all resins are created equal. Learn with us about the delicate ecosystems and dedicated hands behind each tear of frankincense. Our blog delves into the importance of ethical harvesting and how your choices can protect these ancient trees for generations to come. We believe an informed customer is an empowered one.
• •Headline: The Soul of the Tree, Bottled with Care. Body: Experience the unparalleled purity of our artisan-distilled essential oils. We handle these precious botanicals with the reverence they deserve, capturing their true essence in small, meticulously crafted batches. From the wild heart of Somaliland to your sanctuary, discover the difference that passionate, ethical sourcing makes.
• •Headline: More Than a Shop, It's a Shared Journey. Body: Dan Riegler, founder of Apothecary's Garden, travels the world to build direct relationships with the stewards of these botanical treasures. Follow his journey on Instagram @danriegler and see firsthand the commitment to quality and fair partnership that defines every product we offer. We're not just selling resins; we're sharing stories and supporting communities.
• •Headline: For the Discerning Nose & Spirit: Rare Botanicals, Ethically Found. Body: Seeking that elusive resin, that unique aromatic profile? Apothecary's Garden is your trusted source for rare and exceptional botanicals. We meticulously vet our suppliers, ensuring every item meets our exacting standards for quality, authenticity, and ethical practice. Explore treasures you won't find elsewhere.