Brand Tone

Professional, Knowledgeable, Value-Oriented/Fair, Supportive and Reliable, Pragmatic and Solution-Oriented

Brand Values

• •Quality
• •Affordability/Fairness
• •Customer Focus/Support
• •Local Commitment (NZ/AU)
• •Efficiency and Reliability

Best Practices

• •Use clear and concise language, avoiding jargon or technical terms that the average customer may not understand.
• •Highlight the value proposition of Fairtools, emphasizing fair prices, genuine products, and fast shipping.
• •Incorporate customer testimonials and reviews to build trust and credibility.
• •Focus on the benefits of using Fairtools products, such as increased efficiency, reliability, and peace of mind.
• •Maintain a consistent brand voice across all copywriting, reflecting the professional, knowledgeable, and supportive nature of Fairtools.

Social Perception

Positive, Trustworthy

Copy Examples

• •"Fairtools: Your trusted source for genuine automotive diagnostic tools at fair, wholesale prices."
• •"Get the job done right with Fairtools. We offer a wide selection of reliable and efficient tools to simplify your workshop life."
• •"Based in New Zealand, Fairtools is dedicated to providing Kiwis customers with top-quality automotive diagnostic tools and workshop equipment."
• •"Shop with confidence at Fairtools. We only stock 100% authentic products from globally recognized brands."
• •"Enjoy fast shipping and affordable prices on all your automotive diagnostic needs at Fairtools."