Brand Tone

Authoritative and Knowledgeable, Passion for History and Craftsmanship

Brand Values

• •Authenticity
• •Expertise & Knowledge
• •Quality
• •Historical Preservation
• •Collector Focus
• •Trust & Reputation

Best Practices

• •Prioritize Factual Accuracy and Detail: The tone is built on expertise. Ensure all descriptions, historical attributions, and product details are meticulously researched and accurately presented. Vague or unsubstantiated claims will undermine authority.
• •Use Precise and Evocative Language: While maintaining a professional tone, use language that conveys the significance and craftsmanship of the items. Words like "rare," "exceptional," "masterfully crafted," and "historically significant" can be used when appropriate, backed by evidence.
• •Maintain a Respectful and Historical Perspective: Refer to the items and their origins with respect. Emphasize their connection to historical events, cultures, and craftsmanship rather than just their utility as weapons.
• •Be Consistent Across All Platforms: Whether it's a website description, a social media post, or an email newsletter, the authoritative and passionate voice should be consistent. This builds brand recognition and trust.
• •Show, Don't Just Tell, Expertise: Instead of simply stating "we are experts," demonstrate it through high-quality photography, detailed provenance information (where available), and insightful commentary on the historical and cultural context of the items.

Social Perception

A Long-Established Specialist, A Source for Authentic Items, Knowledgeable but Potentially Expensive, Professional Customer Service, Reliable for Serious Collectors

Copy Examples

• •Headline: Own a Tangible Piece of History. Body: At Fagan Arms, we've spent over 50 years curating the world's finest antique arms and armor. Each piece tells a story, a testament to the artistry and events of its time. Explore our collection and connect with the past.
• •Product Focus (e.g., a specific sword): More Than Steel: The [Sword Name] represents a pivotal moment in [Region/Period] swordsmanship. Note the intricate [detail] and the maker's mark, indicative of [craftsmanship style]. A rare opportunity for the discerning collector.
• •About Us Snippet: Since 1965, Fagan Arms has been the trusted source for collectors and museums seeking authentic antique weaponry and armor. Our expertise is your assurance of quality and historical accuracy.
• •Call to Action (Selling to Fagan Arms): Your heirlooms have a story. If you're considering selling antique arms or armor, our experienced appraisers offer fair evaluations based on decades of market knowledge. Contact us to preserve their legacy.
• •Social Media Post: Just arrived: This exceptional [Item Type] from the [Century/Era]. Imagine the hands that held it, the history it witnessed. Discover its full story on our website [link]. #AntiqueArms #HistoricalArtifacts #FaganArms