Brand Tone

approachable, informative, and enthusiastic

Brand Values

• •Quality
• •Customer Satisfaction
• •Variety and Craftsmanship
• •Accessibility
• •"Made in India" Promotion

Best Practices

• •Develop a Brand Voice Guide: Clearly document the brand's tone (approachable, informative, enthusiastic), key messaging points, and "do's and don'ts" for language. Share this with anyone creating content.
• •Focus on the Customer's Creative Journey: Frame product descriptions and marketing messages around how the fabrics can help customers achieve their creative goals. Use inspiring and empowering language.
• •Highlight Quality and Craftsmanship: Consistently emphasize the quality of the materials and the skill involved in creating special fabrics (e.g., hand-painted, Banarasi).
• •Be Informative and Helpful: Provide clear and detailed information about fabric types, care instructions, and potential uses. Maintain a responsive and helpful approach in customer interactions, reflecting the praised customer service.
• •Showcase Indian Heritage with Pride (Authentically): When featuring traditional Indian textiles, share a bit about their history or significance in an engaging way, reinforcing the "Made in India" value.

Social Perception

Fabric Dekho is generally perceived positively by customers. They are seen as a reliable source for good quality fabrics at reasonable prices. The customer service is often commended for being helpful and responsive. They are recognized as one of the online fabric stores in India.

Copy Examples

• •Headline: "Drape Yourself in Creativity: Explore Thousands of Exquisite Fabrics at Fabric Dekho!" Body: "From luxurious silks to breathable cottons, find the perfect material to bring your vision to life. We're passionate about quality and dedicated to helping you create something beautiful. Shop now and let your next project begin!"
• •Social Media Post (with an image of vibrant Banarasi silk): "Timeless Elegance, Woven for You. ✨ Discover the rich heritage of India with our stunning Banarasi silk collection. Perfect for occasion wear or adding a touch of luxury to your everyday. What will you create? #FabricDekho #IndianTextiles #SilkLove #BanarasiSilk #CreateWithFabric"
• •Email Subject: "Just In! Fresh Prints & Vibrant Hues to Spark Your Creativity!" Body: "Hello [Customer Name], get ready to be inspired! Our latest collection of [mention a specific fabric type, e.g., digitally printed cottons] has just landed. Imagine the possibilities – flowing dresses, unique home décor, or a special gift made with love. Explore the new arrivals and enjoy 10% off your next order! [Link to website]"
• •Product Description Snippet (for a hand-painted fabric): "Each swirl and stroke tells a story. Our exquisite hand-painted fabrics are a testament to artistry and tradition. Crafted with care on premium [fabric type], these unique pieces are perfect for creating truly one-of-a-kind garments and accessories. Own a piece of wearable art. [Link to product]"
• •Website Banner: "Quality Fabrics, Enduring Style. At Fabric Dekho, we believe in providing materials that not only look beautiful but feel amazing and last. Your creative journey starts here! [Shop Now Button]"