Brand Tone

Whimsical & Enchanting, Heartfelt & Personal, Playful yet Elegant, Appreciative & Customer-Focused, Descriptive & Quality-Oriented

Brand Values

• •Craftsmanship & Quality
• •Individuality & Personal Expression
• •Thoughtful Gifting
• •Storytelling & Magic
• •Customer Satisfaction

Best Practices

• •Use evocative language that sparks imagination, like 'discover the magic,' 'tell your story,' or 'a touch of whimsy.'
• •Highlight the 'Handmade with Love' aspect, consistently reminding customers of the care, precision, and personal touch that goes into each charm.
• •Maintain a balance of playful and elegant, using descriptive adjectives that convey both the fun, whimsical nature of the charms and their quality craftsmanship and stylish appeal.
• •Use language that speaks to creating meaningful connections and celebrating special moments.
• •Use warm, inviting, and slightly enchanting language; words like 'charming,' 'magical,' 'delightful,' 'treasure,' and 'fable' can reinforce the brand’s personality consistently across all communications.

Social Perception

Perceived as Unique & Charming due to the handmade nature and distinctive designs. Positive Customer Feedback regarding cuteness, design, and quality. Addresses Price Considerations with comparisons to established brands and focuses on improving Trust & Credibility through enhanced review presentation.

Copy Examples

• •At Fable Charms, we believe accessories should be more than just adornments; they should be tiny storytellers, crafted with care to capture life's magical moments.
• •Discover the magic in our handcrafted charms, each one designed to tell your unique story.
• •Add a touch of whimsy to your everyday with our Fable Animal Friends collection.
• •Handcrafted with love and precision, our charms are the perfect meaningful gifts for any occasion.
• •Explore our Fable Stuff'n'Things and find the perfect treasure to express your individuality.