Brand Tone

Enchanting, Artisanal, and Indulgent

Brand Values

• •Artistry and Craftsmanship
• •Storytelling and Imagination
• •Magic and Wonder
• •Indulgence and Luxurious Experience
• •Connection (to history, to self)

Best Practices

• •Develop a Brand Lexicon: Create a list of on-brand words (e.g., fable, myth, legend, alchemy, artisanal, indulgence, enchantment, sacred, hand-crafted, mystical, wonder) and off-brand words (e.g., basic, cheap, mass-produced, ordinary, quick snack) to guide all copy.
• •Embrace Storytelling: Frame product descriptions, social media posts, and even "About Us" sections as narratives. Connect the chocolates to the brand's core themes of myth, magic, and the founder's artistic journey.
• •Focus on Sensory Experience and Emotion: Use evocative language that appeals to the senses (taste, smell, sight, touch) and describes the *feeling* of consuming the chocolate – the wonder, indulgence, connection.
• •Maintain Visual-Verbal Cohesion: Ensure that the tone of the copy is consistently reflected in the brand's visual identity (photography, graphic design, packaging). A mystical tone in words should be paired with imagery that evokes the same feeling.
• •Train Anyone Creating Content: Whether it's a social media manager, copywriter, or the founder themselves, ensure everyone understands and can apply the brand's unique voice and values consistently across all platforms. Regular review of content against brand guidelines is crucial.

Social Perception

Intrigue and Curiosity, Aspirationally Luxurious, Engaged Niche Following (potential)

Copy Examples

• •Social Media Post (Image: A beautifully crafted bonbon with intricate details): Unlock a taste of legend. Each Fable & Cacao artisan chocolate is a whispered secret, a handcrafted piece of magic waiting to melt away reality. Dare to indulge?
• •Product Description (for a new mythical-themed collection): Journey with us to realms untold. Our new [Collection Name] captures the essence of ancient myths in pure, decadent cacao. Hand-sculpted by our artisan chocolatiers, every bite is an invitation to wonder. This isn't just chocolate; it's an experience woven from fantasy and flavor.
• •Website Banner: Fable & Cacao: Where Artistry Meets Alchemy. Discover luxury chocolates that ignite the imagination and nourish the soul.
• •Email Marketing Teaser (for "BonBOMBS!"): Think you know indulgence? Prepare for a deliciously daring quest! Our BonBOMBS! chocolate challenge blends exquisite cacao with a fiery heart. Are you bold enough to unravel this Fable?
• •Instagram Story (Series of short videos showing the chocolate making process with mystical music): Clip 1: From sacred bean... Clip 2: ...to alchemical creation... Clip 3: ...your moment of magic awaits. Clip 4: Fable & Cacao. Taste the enchantment.