Brand Tone

Warm & Friendly, Sentimental & Heartfelt, Personal & Inclusive, Celebratory, Helpful & Guiding

Brand Values

• •Personalization & Uniqueness
• •Emotional Connection
• •Thoughtfulness & Meaningful Giving
• •Quality & Craftsmanship
• •Customer Happiness

Best Practices

• •Focus on "You" and "Your Story": Always frame the copy around the customer and their desire to express love or create a special moment for someone. Use words like "your," "you," and "their" frequently.
• •Emphasize Emotional Benefits: Don't just describe the product; highlight the feeling it will evoke (e.g., "bring a smile," "warm their heart," "cherish the memory"). Use emotive and evocative language.
• •Use Warm and Inclusive Language: Avoid overly formal or technical jargon. Opt for words that are inviting, friendly, and relatable. Ensure messaging appeals to a diverse range of relationships and occasions.
• •Tell a Story (or Encourage It): Frame products within the context of gift-giving moments, memories, and celebrations. Encourage user-generated content and stories to reinforce this.
• •Maintain a Consistent Vocabulary of Key Terms: Regularly use words associated with personalization, uniqueness, love, connection, memories, celebration, and thoughtfulness (e.g., "custom," "unique," "cherish," "celebrate," "heartfelt," "thoughtful"). Create a small brand lexicon if helpful.

Social Perception

Provider of Unique Gift Ideas, Focused on Emotional Impact, Creative & Customizable, Trustworthy for Special Occasions

Copy Examples

• •Capture your brightest moments. ✨ Our Custom Photo Moon Lamp turns a cherished memory into a glowing keepsake. The perfect way to say 'I love you to the moon and back.' Personalize yours today and light up their world.
• •Another year of love, laughter, and unforgettable memories. ❤️ Celebrate your journey together with a gift as unique as your story. What special moment would you engrave? Share below! #FabCreatesAnniversary #PersonalizedLove
• •🎁 Make this holiday unforgettable with a gift from the heart.
• •Gifts that speak volumes. Create personalized treasures for every loved one, every occasion. Fabcreates – Crafting Memories, One Gift at a Time.
• •More than just a wallet, it's a daily reminder of what matters most. Engrave a special message, a significant date, or a private joke, and carry your love everywhere. Crafted with care, designed by you.