Brand Tone

Helpful & Service-Oriented, Local & Community-Focused, Experienced & Knowledgeable, Promotional & Commercial, Approachable & Personal

Brand Values

• •Customer Centricity
• •Service & Expertise
• •Reliability & Trust
• •Growth & Innovation
• •Community & Local Presence

Best Practices

• •Develop a "Voice & Tone" Guide: Document the core characteristics of the EP:Tummers voice (e.g., Helpful Expert, Friendly Neighbour) and the appropriate tone for different situations (e.g., informative for blog posts, enthusiastic for promotions, empathetic for customer service). Include preferred terminology and phrases to avoid.
• •Prioritize "Customer Happiness": Ensure copy, especially in customer service interactions and problem-solving, reflects the brand's aim to "make customers happy." This means being solution-oriented, empathetic, and clear.
• •Emphasize Local Expertise and Service: Continuously weave in mentions of their long history, local store presence, knowledgeable staff, and comprehensive services (delivery, installation, repair by own technicians). This differentiates them from online-only retailers.
• •Maintain a Human, Approachable Style: Even when discussing technical products, use clear, accessible language. Reflect the "family business where you are not a number" ethos in communications. Avoid overly corporate or impersonal jargon.
• •Train and Align All Customer-Facing Staff: Ensure that everyone interacting with customers, from sales assistants to social media managers to service technicians, understands and consistently uses the defined brand tone. Regular training and internal communication are key.

Social Perception

Seen by many as a long-standing, reliable local electronics specialist offering personal service and expertise, particularly within their physical stores. Mixed/Negative: Some customers have experienced issues with online order fulfillment, stock accuracy, communication, and after-sales service from specific branches or the central customer service.

Copy Examples

• •Headline (Website Banner): "Your Home, Our Expertise. For 100 years, EP:Tummers has been making Limburg & Brabant happy with the best electronics and personal service. Discover the difference!"
• •Social Media Post (New Product): "Brighten up your living room! ✨ The new [Product Name] is here at EP:Tummers. Our experts are ready in-store to help you find the perfect match, or shop online with our trusted delivery. Got questions? We're here for you! #EPTummers #NewTech #HappyHome #LocalSpecialist"
• •About Us Snippet: "More than just an electronics store, EP:Tummers is a family. Since 1923, we've been dedicated to providing our local communities with expert advice, reliable service, and a smile. You're not just a number to us; you're our neighbour. That's the Tummers way – making *you* happy!"
• •Service Page Copy: "Problem with your appliance? Don't worry! Our own EP:Tummers technicians are on hand to get things working again smoothly. Expert repairs, reliable service, and always with a focus on your satisfaction. That’s service you can count on."
• •Promotional Email Subject Line: "EP:Tummers Deals to Make You Smile! 😊 Expert Advice + Great Prices Inside."