Brand Tone

Friendly and Approachable, Informative and Educational, Conscious and Responsible, Empowering and Encouraging, Practical and Solution-Oriented, Proudly Canadian

Brand Values

• •Sustainability
• •Innovation
• •Effectiveness
• •Customer Health & Safety
• •Responsibility
• •Simplicity & Convenience
• •Community

Best Practices

• •Always Emphasize "Eco-Friendly AND Effective": Never let the eco message overshadow the product's primary function. The tone should consistently reassure customers that they are not sacrificing cleaning power for sustainability. Phrases like "tough on stains, gentle on the planet" capture this balance.
• •Maintain a Positive and Empowering Voice: Frame the choice to use EZ Pur Eco as a smart, positive step that benefits both the consumer (saves money, space, convenience) and the environment. Avoid guilt-tripping language; instead, focus on collective positive impact ("Join us," "Together we can").
• •Keep it Simple and Clear: The "just add water" concept is a key differentiator. All copy should be easy to understand, avoiding jargon, and clearly communicating the practical benefits and ease of use. The tone should be straightforward and helpful.
• •Incorporate "Proudly Canadian" Subtly but Consistently: Mentioning "Made in Canada" or alluding to Canadian values (like protecting nature) reinforces brand identity and can build trust, especially with a Canadian audience. This should feel authentic and not forced.
• •Use Relatable, Friendly Language: Address the customer directly using "you" and "your." Keep the tone conversational and approachable, as if offering helpful advice from a knowledgeable, friendly neighbour who cares about the environment and practical solutions.

Social Perception

Positive towards Eco-Innovation, Effective Product, Good Value, Appreciation for Canadian Made, Trustworthy, Gentle. The brand is largely perceived as a provider of a smart, effective, and environmentally conscious laundry solution.

Copy Examples

• •Headline: Tired of heavy jugs & plastic waste? Make the switch to smarter laundry! Body: Introducing EZ Pur Eco! Our tiny, mighty pouches pack 65 loads of plant-powered cleaning. Just add water in your own jug, save money, and help us protect our beautiful Canadian landscapes. Clean clothes, cleaner planet – it’s that EZ! #EZPurEco #ReduceReuseRecycle #MadeInCanada
• •Headline: Join the Laundry Revolution! Clean, Green, and Oh-So-Convenient. Body: At EZ Pur Eco, we believe small changes create big impacts. Our award-winning concentrated detergent means no more shipping water, just powerful, eco-friendly cleaning that's kind to your skin and the Earth. Ready to lighten your load and your environmental footprint? Discover the EZ Pur Eco difference today! [Link to website] #SustainableLiving #EcoFriendlyHome
• •Headline: What if your laundry routine could actually help the planet? Body: With EZ Pur Eco, it can! We're a proudly Canadian company on a mission to cut down plastic waste, one laundry load at a time. Our plant and mineral-based formula is tough on stains but gentle on everything else. Try our free sample and feel the EZ Pur Eco clean! [Link to sample offer] #EcoConscious #ChemicalFree #SupportLocalCA
• •Headline: Space-Saving. Money-Saving. Planet-Saving. That’s EZ Pur Eco. Body: Imagine a laundry detergent that fits in your palm but tackles 65 loads. That’s the power of EZ Pur Eco’s concentrated refills! Say goodbye to bulky plastic and hello to a fresh, effective clean made with ingredients you can trust. Learn more about our eco-friendly mission and how you can join in! #LessWaste #SmartCleaning #ProudlyCanadian
• •Headline: Gentle on Skin, Tough on Dirt, Kind to Earth. The EZ Pur Eco Promise. Body: Searching for a laundry solution that ticks all the boxes? Look no further! EZ Pur Eco is made right here in Canada with plant and mineral-based ingredients – no harsh chemicals, dyes, or phosphates. Perfect for sensitive skin and a healthier home. Experience the award-winning clean today! #SensitiveSkinFriendly #GreenCleaning #EZClean