Brand Tone

Simple and Direct, Friendly and Approachable, Helpful and Informative, Value-Oriented, Slightly Playful/Unconventional (in specific contexts)

Brand Values

• •Simplicity
• •Customer Focus
• •Practicality and Efficiency
• •Value
• •Sustainability (emerging)

Best Practices

• •Keep it Clear and Concise: Avoid jargon or overly complex language. Get straight to the point and highlight the practical benefits.
• •Focus on Solutions and Simplicity: Frame products as solutions that make life or work easier and more efficient. Emphasize the "EZ" aspect of the brand.
• •Maintain a Friendly and Approachable Voice: Use contractions (like "it's" or "you'll") where appropriate to create a more conversational feel. Address the customer directly.
• •Highlight Value and Practical Benefits: Clearly communicate the cost-effectiveness and functional advantages of the products.
• •Be Authentic and Transparent: If mentioning sustainability or other initiatives, ensure the claims are genuine and clearly communicated. When products have specific compatibility requirements (like dispensers needing certain refills), state this clearly and perhaps with a touch of the brand's "unconventional" playful style, as seen in their "Let's clarify..." statements.

Social Perception

Generally Positive for Product Functionality, Mixed Reviews on Quality for Some Products, Appreciation for Convenience, Small Business Appeal, Engaging on TikTok

Copy Examples

• •Headline: Make Life EZ: Your Everyday Essentials, Simplified. Body: Tired of complicated choices for simple needs? EZBRND brings you high-quality, no-fuss essentials for your home and business. From soft paper towels to effective dish soap, get the job done without breaking the bank. Shop now and simplify your day!
• •Headline: Smart Solutions for Busy Spaces. Body: Keep your office washroom or kitchen breakroom stocked and efficient with EZBRND. Our dispensers are designed for easy use and less waste, while our refills offer great value. Focus on what matters, we'll handle the essentials.
• •Headline: Clean & Simple. That's the EZBRND Promise. Body: We believe in straightforward products that work. Our hand soaps are gentle yet effective, and our cleaning supplies tackle messes with ease. Experience the EZBRND difference – quality you can trust, at prices you'll love.
• •Headline: Less Hassle, More Value. EZBRND for Your Business. Body: Running a business is complex enough. Choosing your essential supplies shouldn't be. EZBRND offers reliable, cost-effective solutions for washrooms and breakrooms, helping you maintain a clean and welcoming environment for employees and customers.
• •Social Media Post (TikTok/Instagram idea): (Video: Quick demo of a paper towel easily cleaning a spill, or a dispenser working smoothly) Caption: Spills happen. Hassle doesn't have to. 😉 Our EZ-Pull paper towels are super absorbent and our dispensers make life a little bit...well, EZ-er! #EZBRND #CleaningHacks #SimplyClean #HomeEssentials #OfficeSupplies