Brand Tone

friendly, empowering, and supportive

Brand Values

• •Empowering Women: They emphasize their desire to make women feel confident, bold, and seductive through their lash products.
• •Passion for Lashing: The brand expresses a deep dedication to the art of lashing and supporting lash artists.
• •Quality and Innovation: EyesyLash highlights its commitment to providing high-quality, innovative products designed to improve efficiency and results for lash technicians.
• •Community and Support: They aim to foster a welcoming lash community and value customer feedback.
• •Customer Satisfaction: Offering good quality products and ensuring customer happiness is a stated priority.

Best Practices

• •Know Your "Lash Babe": Always write with your target audience (lash artists and their clients) in mind. Use language they understand and relate to.
• •Balance Empowerment with Expertise: While being friendly and encouraging, ensure you also convey the professionalism and quality of your products, especially when targeting lash technicians.
• •Highlight Benefits, Not Just Features: Focus on how your products help lash artists achieve better results, save time, or how they make end-users feel (e.g., more confident).
• •Maintain a Supportive Community Voice: Encourage engagement, ask for feedback, and use inclusive language like "Lash Babes" or "Lash Boss" consistently.
• •Be Authentic and Passionate: Let your genuine love for lashing and dedication to quality shine through in your words.

Social Perception

Customers generally praise the quality of EyesyLash products, particularly the promade fans, citing their thin stems, good retention, and ease of application. Fast shipping is also a frequently mentioned positive. The brand is perceived as a supplier of professional-grade eyelash extension products.

Copy Examples

• •Unleash your inner lash artist, babe! Our [Product Name] is designed for flawless application and stunning results that will have your clients feeling like a queen. ✨
• •Tired of lashes that don't last? We get it. That's why our [Product Name] is crafted with premium materials for unbeatable retention. Give your clients the gift of long-lasting glam!
• •Hey Lash Boss! Elevate your artistry with EyesyLash. Our innovative [Product Name] helps you save time and create breathtaking lash sets with ease. You’ve got this!
• •Confidence looks gorgeous on you (and your clients!). Our [Product Name] delivers that perfect, eye-opening look that empowers and turns heads. Get ready to wow!
• •Join the EyesyLash family! We're passionate about supporting lash techs like you with top-quality products and the inspiration you need to shine. Let's create some lash magic together! #EyesyLash