Brand Tone

Professional, Authoritative, Informative, Tech-Forward, Supportive, Safety-Conscious

Brand Values

• •Safety
• •Innovation & Technology
• •Efficiency & Productivity
• •Reliability & Quality
• •Customer Success & Support
• •Compliance

Best Practices

• •Develop a Brand Voice Guide: Document Eyeride's tone (Professional, Authoritative, Informative, Tech-Forward, Supportive, Safety-Conscious) and values (Safety, Innovation, Efficiency, Reliability, Customer Success, Compliance). Provide examples of "do's and don'ts" for writing.
• •Prioritize "Safety First" Language: Ensure that the commitment to safety is a recurring theme, whether directly or indirectly, in most communications. Use terms that evoke protection, prevention, and security.
• •Highlight Technological Advancement Clearly: When discussing features, explain the *benefit* of the technology (e.g., "AI-powered incident detection means faster response and clearer evidence" rather than just "We have AI"). Avoid overly complex jargon where simpler, benefit-driven language will suffice for a broader audience, but don't shy away from technical accuracy for knowledgeable clients.
• •Maintain a Professional and Respectful Stance: Address fleet managers and business owners with an understanding of their challenges and responsibilities. The tone should be helpful and solution-oriented, not overly casual or flippant.
• •Focus on Solutions and Benefits, Not Just Features: While detailing product capabilities is important, always tie them back to how they solve a customer's problem or help them achieve a goal (e.g., reduce accidents, lower insurance premiums, improve driver behavior, ensure compliance, increase uptime).

Social Perception

Generally viewed as a reputable provider of advanced fleet management and safety solutions. Customers often highlight the quality of the dashcams, the usefulness of the AI features, and the responsiveness of customer service. Perceived as being at the forefront of incorporating AI and new technologies into fleet solutions. Many businesses see them as a key partner in enhancing fleet safety, ensuring compliance, and improving operational oversight. While an investment, many users feel the benefits in terms of accident reduction, insurance savings, and efficiency gains justify the cost.

Copy Examples

• •Drive the Future of Fleet Safety. Eyeride's AI Dashcams: Intelligent Protection, Unparalleled Clarity.
• •Stop guessing, start optimizing. Eyeride's fleet management platform gives you the data to boost efficiency, backed by our dedicated support team. Learn how we help you streamline operations. #FleetManagement #Efficiency #Telematics
• •ELD Mandate Worries? Stay Compliant & Confident with Eyeride's Reliable Solutions.
• •Leverage the power of AI to transform your fleet's safety and productivity. Eyeride delivers actionable insights, not just data, ensuring a clear return on your technology investment.
• •Your complete fleet intelligence solution. From cutting-edge AI dashcams to robust GPS tracking and ELD compliance, Eyeride empowers you to protect your drivers, assets, and bottom line. Request a demo today.