Brand Tone

Intelligent & Insightful, Critical & Provocative, Experimental & Forward-Thinking, Engaging & Conversational, Visually Driven & Aesthetically Conscious

Brand Values

• •Advancing Design
• •Community Building
• •Critical Discourse
• •Inclusivity & Diversity
• •Innovation & Experimentation
• •Relevance & Timeliness
• •Integrity & Depth

Best Practices

• •Embrace Intellectual Curiosity: Always approach topics with a desire to explore, question, and understand deeply. Frame copy to invite thought and discussion rather than just stating facts.
• •Maintain a Critical Edge: Don't be afraid to challenge norms, question assumptions, or present unconventional viewpoints. Use language that is sharp, incisive, and thought-provoking.
• •Speak the Language of Design (with Inclusivity): While rooted in design theory and practice, ensure the language is accessible enough for a broad audience of designers (from students to experts) yet sophisticated enough to convey expertise.
• •Champion the "Why" Behind the "What": Focus on the context, impact, and deeper meaning of design, not just its surface-level appearance. Connect design to broader cultural, social, and ethical issues.
• •Reflect Visual Sophistication in Words: Even in text, evoke a sense of the experimental, considered, and forward-thinking aesthetic that Eye on Design embodies. Use vivid, precise language and a confident, articulate voice.

Social Perception

Respected Authority & Resource, Thought-Provoking & Intellectually Stimulating, Visually Inspiring, Community-Focused, Occasionally Challenging (in a good way), Essential

Copy Examples

• •Headline: Beyond the Pixels: Is Your Design Ethically Sound? Body: We're peeling back the veneer of aesthetics to question the unseen impact of our creative choices. Join the critical conversation. #DesignEthics #EyeOnDesign #FutureForward
• •Headline: Deconstruct/Reconstruct: The Unseen Influences Shaping Tomorrow's Visual Language. Body: Eye on Design dissects the cultural currents and critical theories that are quietly revolutionizing the design landscape. Dare to look deeper. #DesignTheory #CriticalDesign #AIGA
• •Headline: Trend or Trap? Navigating the Hype Cycle in Design. Body: Before you jump on the next aesthetic bandwagon, let's explore its origins, its implications, and its lifespan. Eye on Design offers a critical lens on what’s now, new, and truly next. #DesignTrends #CriticalThinking #VisualCulture
• •Headline: The Uncomfortable Truth About [Current Design Issue, e.g., AI in Creativity]. Body: We don't shy away from the tough questions. Explore the multifaceted debate that’s redefining the role of the designer. What’s your take? #ProvocativeDesign #DesignDebate #EyeOnDesignInsights
• •Headline: More Than Just a Pretty Face: Design's Power to [Solve a Problem/Incite Change]. Body: Discover compelling case studies and inspiring voices that prove design is not just an aesthetic pursuit, but a potent tool for tangible impact. Explore the stories on Eye on Design. #DesignForImpact #SocialDesign #AIGACommunity