Brand Tone

aspirational, yet approachable and personal

Brand Values

• •Inspiration
• •Curation
• •Authenticity
• •Aesthetic Passion

Best Practices

• •Always Write in the First Person: Continue using "I" and "my" to maintain the personal and authentic connection with the audience.
• •Focus on the "Why": Don't just show a product, tell the story behind it. Why do you love it? How does it make you feel? This reinforces the brand's value of personal curation.
• •Use Positive and Encouraging Language: Words like "inspire," "love," "favorite," and "discover" should be staples in the brand's vocabulary to maintain an uplifting tone.
• •Engage with Your Audience: If the brand expands to social media, actively respond to comments and questions to build a community and reinforce the approachable nature of the brand.
• •Maintain a Consistent Visual Identity: The clean, bright aesthetic of the website should be mirrored in all future content, including any social media platforms, to create a cohesive brand experience.

Social Perception

It is perceived as a personal project and a curated space for lifestyle and design inspiration. The lack of a strong social media presence means the opportunity for community-building and direct engagement with the audience is not being fully leveraged.

Copy Examples

• •From tired to timeless: I'm sharing the simple changes that completely transformed my living room. Get ready to be inspired to create a space you'll never want to leave.
• •That feeling when you find the perfect dress. This little number has been my go-to for everything from brunch to evening drinks. I've linked it for you to make it your own!
• •This week’s finds? They’re too good not to share.
• •Welcome to my curated collection of favorites. Here you'll find the pieces I truly love and use in my own home and wardrobe. Happy browsing!
• •Dreaming of a cozy bedroom refresh? Here’s how I created a serene escape with just a few key pieces. #homedecor #interiordesign #bedroomgoals