Brand Tone

Professional and Educational, Aspirational and Trendy, Supportive and Empowering, Quality-Focused, Friendly and Approachable

Brand Values

• •Expertise and Knowledge
• •Quality and Efficacy
• •Aesthetics and Beauty
• •Empowerment through Skills
• •Simplicity and Mindful Consumption
• •Innovation

Best Practices

• •Develop a Tone of Voice Guide: Document the core characteristics of your brand's voice (e.g., professional yet approachable, educational, aspirational, empowering, simple). Provide examples of "do's and don'ts."
• •Know Your Audience for Each Platform: While maintaining core consistency, slightly adapt the tone to suit the platform and its primary audience (e.g., more visual and quick on Instagram, more detailed and instructional on YouTube).
• •Prioritize Clarity and Professionalism: Especially when discussing techniques, products, and training, use clear, precise language. Avoid jargon where possible, or explain it if necessary. Ensure all copy is grammatically correct and well-edited.
• •Infuse Passion and Expertise: Let your enthusiasm for the beauty industry and your expert knowledge shine through. Use confident language that reflects your authority in the lash and brow niche.
• •Be Consistent Across All Touchpoints: Ensure that the tone used in social media, website copy, email communications, and even in-person interactions at the academy aligns to build a cohesive and recognizable brand identity. Train any staff responsible for communication on the brand's tone of voice.

Social Perception

As an Academy: Students and prospective students likely perceive Eyeds Ideas as a source of professional training and certification in a specialized beauty niche. The quality of training and post-certification support would be key factors in their perception. As a Wholesale Supplier: Businesses purchasing wholesale products would perceive them based on product quality, price, reliability, and customer service. General Public/End Consumers (of services by their trained professionals): This group would perceive the brand indirectly through the quality of services received from technicians trained by Eyeds Ideas or using Eyeds Ideas products. The aesthetic results showcased on social media heavily influence this perception.

Copy Examples

• •Instagram Post (Academy Promotion): "Unlock your potential in the art of lash and brow transformation. Our comprehensive Lash & Brow Lift Academy courses are designed to equip you with the expert skills and confidence to create stunning results. Enrol today and elevate your career. #EyedsIdeasAcademy #LashLiftTraining #BrowExperts #BeautyCareer"
• •Facebook Ad (Wholesale Products): "Stock your salon with the industry's trusted lash and brow lift essentials. Eyeds Ideas offers premium wholesale products, ensuring exceptional quality and flawless results for your clients. Partner with us for reliability and innovation. Shop our pro collection via the link in bio. #EyedsWholesale #ProfessionalBeauty #LashSupplies #BrowProducts #SalonQuality"
• •Website Banner (Homepage): "Eyeds Ideas: Pioneering Excellence in Lash & Brow Artistry. Discover Our Academy. Shop Professional-Grade Products."
• •YouTube Tutorial Intro: "Welcome back to the Eyeds Ideas channel! Today, we're diving deep into the perfect brow lamination technique. Learn the step-by-step process from our expert trainers to achieve those flawless, feathery brows your clients will love. Don't forget to subscribe for more pro tips! #BrowLaminationTutorial #EyedsIdeas #BeautyEducation"
• •Pinterest Pin Description (Showcasing a Lash Lift): "Effortless beauty, elevated. Discover the transformative power of a professional lash lift. Get inspired by this stunning result achieved with Eyeds Ideas techniques and products. ✨ #LashLift #EyeEnhancement #BeautyInspo #EyedsBeauty"