Brand Tone

Confident and Direct, Informative and Educational, Patriotic and Pro-Second Amendment, Community-Oriented, Approachable and Down-to-Earth, Lifestyle-Focused

Brand Values

• •Quality and Durability
• •Functionality and Reliability
• •Customer Satisfaction
• •Innovation
• •Accessibility
• •Supporting the Gun Owner Community
• •American Craftsmanship

Best Practices

• •Develop a Brand Voice Guide: Document the key characteristics of your brand's tone (e.g., confident, informative, patriotic, approachable) with examples of "do's and don'ts."
• •Know Your Audience: Understand the values, concerns, and language of responsible gun owners. Speak to them authentically.
• •Focus on Benefits, Supported by Features: Explain *how* product features (like Kydex material, adjustable cant, optic cuts) benefit the user (e.g., durability, comfort, faster draw).
• •Be Direct and Clear: Avoid overly technical jargon where simpler terms suffice. Ensure your message is easy to understand and conveys confidence.
• •Maintain Consistency Across All Channels: Whether it's a product description, social media post, or customer service email, the underlying tone and values should remain consistent, reinforcing brand identity.

Social Perception

Trusted and Reputable, Responsive and Customer-Focused, Go-To for Many, Innovative, Supportive of Gun Rights

Copy Examples

• •Headline: "American Made. Unwavering Reliability. Your Everyday Carry, Perfected." *Body:* "At Roundedgear, we don't compromise on quality. Our Kydex holsters are precision-crafted in the USA for a perfect fit and ultimate concealability, ensuring you're always prepared. Gear up with confidence. Shop now."
• •Headline: "From Our Garage to Your Gear Bag: The Roundedgear Story." *Body:* "It started with a need for a better holster, faster. Now, we're proud to equip responsible gun owners across the nation with top-tier, American-made carry solutions. Discover the difference quality and dedication make."
• •Headline: "Conceal Smarter, Not Harder. The [Specific Holster Name] Advantage." *Body:* "Engineered for minimal printing and maximum comfort, the [Specific Holster Name] offers secure retention and a smooth draw. Because your focus should be on your day, not your carry. Learn more and find your fit."
• •Social Media Post: "Weekend plans? Whether you're hitting the range, the trail, or just running errands, Roundedgear has you covered. What's your go-to carry setup? Share in the comments! #Roundedgear #EDC #ConcealedCarryLife #AlwaysReady"
• •Headline: "More Than Just Holsters. It's a Lifestyle. It's Roundedgear." *Body:* "We understand the modern gun owner. You're active, responsible, and value gear that performs. That’s why we’re expanding beyond holsters to bring you apparel and EDC essentials that match your life. Explore the full collection."