Brand Tone

Professional, Reliable, Innovative, Quality-focused, Experienced.

Brand Values

• •Quality
• •Innovation
• •Customer Experience/Satisfaction
• •Respect
• •Teamwork & Professionalism
• •Sustainability
• •Honesty & Integrity

Best Practices

• •Highlight core values like quality, innovation, customer satisfaction, and sustainability.
• •Showcase expertise and experience, leveraging the company's history since 1998.
• •Incorporate customer testimonials to build trust and authority.
• •Use professional and reliable language.
• •Emphasize commitment to service and sustainability.

Social Perception

Perceived positively by customers, especially for service quality, product quality, and professionalism. Seen as a dependable supplier for both events and commercial needs, and a knowledgeable leader in the flooring industry in Singapore.

Copy Examples

• •The Mill International Pte Ltd: Your trusted partner for high-quality flooring and fabric solutions since 1998.
• •EXPOflor: The household name in Singapore and the region for exhibitions and events flooring.
• •Committed to innovation and sustainability in every product we offer.
• •Experience the difference with our exceptional customer service and professional expertise.
• •Transforming spaces with quality and design, The Mill International.