Brand Tone

Enthusiastic, Passionate, Approachable, Friendly, Helpful, Informative, Direct, Sales-Oriented, Community-Focused

Brand Values

• •Fun and Enjoyment
• •Quality and Performance
• •Customer Satisfaction
• •Accessibility and Inclusivity
• •Innovation
• •Value

Best Practices

• •Embrace the Enthusiasm: Always inject a sense of excitement and passion for the RC hobby. Use exclamation points where appropriate and choose words that convey energy and fun.
• •Prioritize Helpfulness: Whether it's a product description or a social media post, aim to provide value. Offer tips, answer potential questions, and guide users, especially beginners.
• •Keep it Approachable: Avoid overly technical jargon unless addressing an expert audience. Use clear, friendly language that makes everyone feel welcome in the hobby.
• •Show, Don't Just Tell, the Fun: Use vivid descriptions and storytelling to paint a picture of the enjoyment customers will get from the products. Leverage user-generated content and action shots in visual accompaniments.
• •Foster Community: Encourage interaction in your copy. Ask questions, invite users to share their experiences, and use inclusive language that makes them feel part of the Exhobby family.

Social Perception

Generally Positive, Helpful for Beginners, Trusted Retailer, Active Community Member

Copy Examples

• •Headline: Stop Dreaming, Start Flying! 🛩️ Body: Your RC adventure begins here! Our beginner-friendly planes are ready to soar straight out of the box. Get expert advice and all the gear you need at Exhobby.com. #RCFun #NewHobby #ExhobbyAdventures
• •Headline: Built Tough, Flies True. ✨ Body: Don't let the fear of crashing ground your RC dreams! Exhobby’s durable RC planes, like the popular VolantexRC P51D, are made with resilient EPP foam to handle those early learning curves. Quality you can trust, flight after flight. Shop now and conquer the skies! #QualityRC #FlyFearless #Exhobby
• •Headline: Got Questions? We’ve Got Parts & Answers! 🛠️💬 Body: From spare props to battery upgrades, Exhobby is your one-stop RC shop. Our friendly team is always here to help you find the right part or offer tips to get you back in the air (or on the track!). We're passionate about helping you have fun with your hobby! #CustomerSupport #RCHobby #ExhobbyHelps
• •Headline: Weekend Mission: Maximum Fun! 🚤💨 Body: Unleash high-speed thrills on the water with our latest RC boats! Perfect for all skill levels, easy to control, and designed for pure excitement. What are you waiting for? Dive into adventure with Exhobby! #RCBoating #WeekendFun #Exhobby
• •Headline: Join the Exhobby Crew! 🚀 Body: Share your epic flights, your awesome crashes, and your coolest RC mods! Connect with fellow hobbyists on our forums and social channels. At Exhobby, it's all about sharing the passion. #RCCommunity #ExhobbyLife #HobbyFun