Brand Tone

Promotional, Direct/Straightforward, Value-Oriented, Accessible

Brand Values

• •Convenience
• •Value for Money
• •Accessibility
• •Product Variety

Best Practices

• •Focus on Clarity and Simplicity: Use straightforward language that is easy for a broad audience to understand. Avoid jargon or overly complex sentences.
• •Highlight Value Consistently: Whether it's price, free shipping, product benefits, or convenience, ensure the customer's advantage is always evident in your messaging.
• •Maintain a Positive and Helpful Stance: Even when being direct and promotional, ensure the tone is welcoming and geared towards helping the customer find what they need and save money.
• •Be Direct in Calls to Action: Use clear and unambiguous calls to action (e.g., "Shop Now," "Discover Deals," "Get Free Shipping") to guide the user.
• •Ensure Consistency Across All Touchpoints: If social media or email marketing is developed, the tone used on the website (direct, value-oriented, accessible) should be mirrored in these communications to build a cohesive brand experience.

Social Perception

Largely Unknown/Neutral, Transactional, Cautious (Potential)

Copy Examples

• •Headline for Homepage Banner: "Your One-Stop Shop for Amazing Deals! Explore Electronics, Home Essentials & More. Free Shipping Across Brazil!"
• •Product Description Intro (e.g., for a new gadget): "Unlock Next-Level Performance! This [Product Name] delivers [Key Benefit 1] and [Key Benefit 2] at a price you won't believe. Shop now and get it delivered free!"
• •Email Subject Line for a Promotion: "🎉 Don't Miss Out! Up to 40% Off + Free Shipping on All Orders This Week Only!"
• •Social Media Post (if a presence is developed - generic, for a seasonal sale): "Spring into Savings! 🌷 Discover fresh deals on everything you need to brighten your home and lifestyle. Click the link in bio to shop with Free Shipping! #ExclusimaxDeals #BrazilShopping #OnlineSale"
• •"About Us" Snippet (if developed, focusing on customer benefit): "At Exclusimax, we're dedicated to bringing you a wide selection of quality products with the convenience of online shopping and free delivery anywhere in Brazil. We believe everyone deserves access to great deals without leaving home."