Brand Tone

Informative & Direct, Value-Oriented, Family-Focused & Health-Conscious, Confident (in product support)

Brand Values

• •Quality & High Standards
• •Safety
• •Customer Value/Affordability
• •Fun & Health
• •Customer Support

Best Practices

• •Prioritize Safety & Quality in Messaging: Always highlight safety features (TUV certification, enclosure nets, padding) and material quality (galvanized steel, high-density foam). This reinforces the core values of providing "high-quality and high-standard products" and a "safe... experience."
• •Emphasize Family Fun and Health Benefits: Frame product benefits around family enjoyment, outdoor activity, and healthy lifestyles. Use language that evokes positive emotions and shared experiences. This aligns with the mission "providing a fun, safe and healthy outdoor experience for individuals and families."
• •Maintain a Clear, Direct, and Informative Style: Avoid overly technical jargon but provide clear specifications (dimensions, weight limits, materials) that help customers make informed decisions. This reflects the current straightforward tone.
• •Reinforce Value Proposition: Subtly weave in the "value for money" aspect without sounding cheap. Focus on durability, included features, and the overall benefits received for the price, connecting to the "Bring most value to the customers" motto.
• •Be Approachable and Supportive in Customer Communications: Ensure that all copy, especially in FAQs, support sections, and post-purchase communication, reflects a helpful, responsive, and reassuring tone, backing up the claim of an "excellent Support team." This can help counteract mixed perceptions about customer service.

Social Perception

Generally Positive for Value and Fun, Concerns about Durability and Consistent Quality, Seen as a Budget-Friendly Option, Mixed Feelings on Customer Service (indirectly), Low Brand Visibility/Recognition

Copy Examples

• •Headline: Jump into Fun, Safely! Exacme Trampolines: Quality Outdoor Play for the Whole Family. Body: Engineered for safety and built for lasting fun. Our TUV-certified trampolines offer high weight capacities and durable materials, ensuring countless hours of healthy, active enjoyment. Bring home the best value in backyard entertainment.
• •Headline: More Bounce for Your Buck. And Peace of Mind Included. Body: At Exacme, we believe every family deserves safe, high-quality outdoor fun without breaking the bank. Our trampolines feature reinforced frames, safety enclosures, and shock-absorbing padding, all designed to deliver maximum value and worry-free play.
• •Headline: Your Family's Health and Happiness, Elevated. Body: Discover the joy of active play with Exacme. From energetic jumps on our robust trampolines to a healthy stroll on our quiet walking pads, we're dedicated to providing high-standard products that support your family's well-being and create lasting memories.
• •Headline: Quality You Can Trust, Support You Can Count On. Body: Choosing Exacme means investing in a product backed by our commitment to quality and customer satisfaction. Our mission is to bring you durable, safe, and fun outdoor equipment. Questions? Our dedicated support team is here to help!
• •Headline: From Backyard Adventures to Indoor Fitness: Exacme Delivers. Body: Whether it's laughter-filled afternoons on a sturdy Exacme trampoline or achieving your fitness goals with our sleek under-desk treadmill, we provide the quality and value you need. Experience a healthier, more enjoyable lifestyle with Exacme.