Brand Tone

Passionate and Knowledgeable, Quality-Focused and Discerning, Customer-Centric and Approachable, Exclusive yet Accessible

Brand Values

• •Quality & Curation
• •Expertise & Passion
• •Customer Satisfaction
• •Independence
• •Value (Implicit)

Best Practices

• •Develop a Brand Voice Guide: Document the identified tone (Passionate, Knowledgeable, Quality-Focused, Customer-Centric, Exclusive yet Accessible) with specific examples of "do's and don'ts" for language, phrasing, and style.
• •Speak from Expertise, Not Elitism: While showcasing deep wine knowledge (e.g., "Terroir driven"), always explain concepts in an accessible way. Avoid overly technical jargon unless clearly defined. The "wine snob without the elitism" is key.
• •Prioritize Quality in Every Message: Reinforce the commitment to high-quality, curated wines consistently across all communications, from product descriptions to email newsletters. Use phrases like "handpicked," "artisan," "boutique."
• •Emphasize Customer Experience and Support: Ensure copy is helpful, approachable, and highlights the ease of getting advice or assistance (e.g., "just to yarn about wine"). Promote the quality guarantee and customer satisfaction focus.
• •Be Authentic and Passionate: Let the genuine love for wine shine through. Use enthusiastic language where appropriate and share the story and vision behind the brand, particularly the shift from a physical store to a specialized online European wine retailer.

Social Perception

Positive Customer Experiences, Trusted Source for European Wines, Reliable and Efficient, Personal Touch, Respected (within its niche)

Copy Examples

• •Headline: Tired of Supermarket Plonk? Discover Europe's Hidden Gems. Body: At eWine.co.nz, we believe life's too short for bad wine. Explore our curated collection of boutique European wines, handpicked by passionate experts. No hype, just exceptional flavour delivered to your door. Taste the difference quality makes. Call to Action: Explore Our Exclusive Range
• •Headline: Your Journey into Authentic European Wine Starts Here. Body: Forget mass-produced. We source unique, 'Terroir'-driven wines from artisan producers across Europe. Let our enthusiastic wine pros guide you, whether you're a seasoned connoisseur or just starting to explore. Call to Action: Chat With Our Wine Lovers
• •Headline: More Than Just Wine, It's an Experience. And We Guarantee It. Body: From the vineyard to your glass, we're obsessed with quality. We stand by every bottle we sell. If it's not interesting, delicious, and good value, we won't stock it. That’s the eWine promise. Call to Action: Shop With Confidence
• •Headline: Uncork a Story. Unique Wines, Direct from Europe's Finest Boutique Producers. Body: eWine.co.nz brings you a world of exceptional wines beyond the mainstream. Discover new favourites and expand your palate with our hand-selected range, backed by over a decade of fine wine expertise. Call to Action: Find Your Next Favourite Bottle
• •Headline: Passionate About Wine? So Are We. Body: We're self-confessed wine snobs (the friendly kind!). Our mission is to share outstanding European wines that excite the senses and offer genuine character. Excellent service, fast delivery, and a world of flavour await. Call to Action: Discover What's New