Brand Tone

Inspirational & Soulful, Personal & Passionate, Nature-Inspired, Positive & Uplifting, Slightly Bohemian & Spiritual

Brand Values

• •Passion
• •Connection with Nature
• •Emotional Well-being & Inspiration
• •Authenticity & Self-Expression
• •Meaning & Symbolism
• •Sustainability Commitment
• •Joy & Harmony

Best Practices

• •Embrace Storytelling: Weave Eveline's personal journey, passion, and the inspiration behind the art into your copy.
• •Describe colors and textures in a way that appeals to the senses and emotions.
• •Speak Directly to Your Ideal Customer: Address the 'soul-driven individuals,' 'free spirits,' and 'art lovers' who seek meaning, beauty, and a connection to something deeper.
• •Maintain a Positive and Uplifting Voice: Even when touching on deeper themes like transformation or self-discovery, ensure the overall message is hopeful, empowering, and celebratory of beauty and inner strength.
• •Highlight sustainability commitment.

Social Perception

Positive customer feedback, artist-centric, extends to various lifestyle products.

Copy Examples

• •Waar Kunst de Ziel Raakt (Where Art Touches the Soul)
• •Handcrafted with passion, designed to touch your soul.
• •✨ This [Product Name, e.g., 'Soul Blossom Necklace'] from Evy's Bloom Art isn't just an accessory; it's a wearable reminder of her strength, growth, and unique beauty.
• •Celebrating the beauty and symbolism of nature, especially flowers.
• •Reviews found on Art Heroes (via Kiyoh and Trusted Shops) are generally very positive, with high ratings.