Brand Tone

Personal and Approachable, Passionate and Dedicated, Trustworthy and Quality-Oriented

Brand Values

• •Personalization
• •Quality Craftsmanship
• •Customer Satisfaction
• •Small Business Support
• •Passion and Dedication

Best Practices

• •Use personal pronouns (I, you) to create a direct connection with the customer.
• •Highlight "Handmade" and "Small Business" Aspects: Consistently remind customers of the personal care that goes into each product and the value of supporting a small enterprise.
• •Focus on Quality and Passion: Infuse copy with words that convey craftsmanship, attention to detail, and genuine enthusiasm for the products and the process.
• •Maintain a Friendly and Approachable Dialogue: Use welcoming language, address customers directly, and invite interaction, just like the Etsy shop announcement.
• •Incorporate sensory language to describe the look and feel of the products.

Social Perception

Highly Positive (among customers), Trustworthy

Copy Examples

• •Hey Awesome Shoppers!
• •Welcome to Evrest Press, where your return address get's the superstar treatment!
• •I'm Noah, the one-man show behind the magic
• •This business is more than just a job—it's my passion
• •I work fast, but I promise not to skip the quality hugs each label deserves