Brand Tone

Helpful and Informative, Customer-centric and Responsive, Value-driven and Accessible, Enthusiastic and Positive, Straightforward and Unpretentious

Brand Values

• •Affordability
• •Quality & Value for Money
• •Customer Satisfaction & Service
• •Convenience
• •Australian Owned
• •Practicality & Functionality

Best Practices

• •Prioritize Value and Clarity: Always ensure copy highlights the affordability and practical benefits of the products clearly and directly. Avoid overly technical jargon unless explained simply.
• •Maintain a Helpful and Approachable Voice: Write as if you're offering friendly advice. Encourage interaction by inviting questions and making it easy for customers to get in touch. Language should be welcoming.
• •Be Authentic and Honest: Reflect the "not big, but we look after our customers" ethos. Avoid over-promising; instead, focus on the genuine quality and value offered at the price point.
• •Infuse Positivity and Reassurance: Use positive language that speaks to comfort, good sleep, and the joy of a well-furnished home (e.g., "sleep well," "love your space"). Reassure customers about their purchase decisions.
• •Showcase Customer Satisfaction: Regularly incorporate snippets of positive customer reviews or testimonials (with permission) into marketing copy to reinforce trust and the brand's commitment to its customers. This aligns with their current practice of displaying reviews.

Social Perception

Trusted Retailer, Good Value Provider, Excellent Customer Service, Efficient Delivery, Comfort and Quality Exceeding Expectations (for the price)

Copy Examples

• •Headline (Website Banner): Sleep Blissfully, Spend Wisely. Discover Your Perfect Evopia Mattress Today!
• •Social Media Post (Facebook/Instagram): Tired of restless nights and an aching back? Our Cloud Hybrid Mattress is here to help! ☁️ Experience hotel comfort at home, without breaking the bank. Our customers say it’s ‘like sleeping on a cloud!’ Got questions? Message us – we’re always happy to chat about your best sleep ever! #EvopiaSleep #AffordableComfort #SweetDreams
• •Product Description Snippet (Mattress): Why choose between quality and affordability when you can have both? Our Premier Euro Cloud Top Mattress offers 9 layers of supportive comfort, wrapped in innovative heat-regulating fabric. We believe everyone deserves a great night's sleep. That’s Aussie value, delivered to your door.
• •Email Subject Line (Promotional): Your Dream Bedroom is More Affordable Than You Think! ✨
• •About Us Snippet (Website): We're Evopia – proudly Australian, and passionate about making stylish, quality home furniture accessible to everyone. We're not the biggest, but we focus on what matters: great products, honest advice, and looking after our amazing customers. Let's make your house a home, together.