Brand Tone

accessible, customer-oriented, and straightforward

Brand Values

• •Affordability
• •Variety/Selection
• •Customer Satisfaction
• •Convenience
• •Quality (Aspirational)

Best Practices

• •Develop a Simple Tone and Voice Guide
• •Prioritize Clarity and Simplicity
• •Focus on Customer Benefits and Value
• •Maintain Consistency Across All Channels
• •Review and Refine

Social Perception

neutral to unknown

Copy Examples

• •Your Everyday Essentials, Extra Affordable. Shop Everything Focustronic and discover great deals on electronics, home goods, and more!
• •Why pay more? Get the [Product Name] you need at a price you'll love. We focus on bringing you quality finds without breaking the bank. Add to cart for a smarter way to shop!
• •Psst... Your Next Great Find is Waiting (and it's on sale!).
• •At Everything Focustronic, we're all about making your shopping simple and saving you money. From the latest gadgets to cozy home essentials, find it all right here. Happy shopping!
• •Thanks for your order! We're excited for you to receive your items. Track your package here: [Link]. We're here to help if you need anything: [Customer Service Link].