Brand Tone

friendly, accessible, and value-oriented

Brand Values

• •Customer Satisfaction
• •Quality and Value
• •Inclusivity
• •Modern & Modest Fashion
• •Vibrancy

Best Practices

• •Always Be Approachable: Use a friendly and conversational tone in all communications, from product descriptions to social media captions. Avoid overly formal or technical language.
• •Emphasize Value: Consistently highlight the combination of quality and affordability. Use phrases like "great value," "style on a budget," and "quality you can trust."
• •Champion Modesty and Modernity: Ensure that the "modern & modest" ethos is reflected in both visual and written content. This is your unique selling proposition and should be consistently reinforced.
• •Stay Customer-Centric: Frame your messaging around the customer's needs and desires. Ask questions, encourage feedback, and make them feel like part of a community.
• •Maintain Visual Consistency: Use a consistent color palette, font style, and photo editing approach across all platforms to create a cohesive and recognizable brand identity that complements the friendly and accessible tone.

Social Perception

The public perception of everydaymode.com appears to be positive. The high rating in customer reviews suggests that the brand is delivering on its promises of quality and service. The brand is perceived as a reliable and affordable option for everyday modest fashion in Malaysia. Its focus on customer satisfaction and a wide product selection has likely contributed to this favorable perception.

Copy Examples

• •Effortless style, every day. ✨ Our new collection has just landed, bringing you the perfect blend of modern trends and modest design. Discover your new favorite outfits today! #EverydayMode #ModernModest
• •Your wardrobe called, it wants a refresh! 😉 Get 2 tops for just RM100 and elevate your everyday look for less. Shop now and embrace your unique style. #EverydayFashion #ValueForMoney
• •Confidence looks gorgeous on you. ❤️ Our new plus-size arrivals are designed to flatter and empower. Because every woman deserves to feel beautiful, every single day. #InclusiveFashion #EverydayConfidence
• •We love hearing from our amazing customers! ⭐ 'Finally found a brand that understands my style and my budget!' - A happy #EverydayMode shopper. Join our community and discover fashion that feels like you.
• •From a vibrant idea to your new favorite outfit. ✨ At Everydaymode, we're passionate about bringing you quality, modest fashion that makes you smile. Thank you for being part of our journey to become Malaysia's favorite clothing brand! #BrandStory #CustomerLove