Brand Tone

Value-driven and Promotional, Broad and Generalist, Informative and Direct, Assertive (regarding brand protection), Community-Oriented (aspirational)

Brand Values

• •Affordability/Value for Money
• •Variety and comprehensiveness
• •Accessibility
• •Customer Service (stated)
• •Longevity and Legitimacy
• •Inclusivity (stated)

Best Practices

• •Prioritize "Deal" Language: Consistently use words and phrases that emphasize savings, discounts, value, and affordability across all platforms (e.g., "Best Price," "Limited Time Offer," "Clearance," "Save More").
• •Maintain Clarity and Simplicity: Given the broad audience and product range, keep website copy, product descriptions, and marketing messages clear, direct, and easy to understand. Avoid overly complex jargon.
• •Showcase Variety Regularly: Frequently highlight the wide range of products available. Use phrases like "Everything from A-Z," "Your One-Stop Shop," or create themed collections to emphasize the breadth of inventory.
• •Build Trust Through Transparency (where possible): While the owner's identity is currently hidden on WHOIS, leverage the brand's long history (since 1998) in communications. Be clear about shipping times, especially for "imported goods." Continue to actively warn against imposter sites to protect brand reputation and customers.
• •Engage with a Helpful, Accessible Voice: In customer service interactions and social media responses, maintain a friendly and helpful tone. Given the potential for customer service concerns noted in some reviews, this is crucial for improving perception. Ensure contact information and support channels are easily accessible.

Social Perception

Price-Conscious Shoppers, Mixed Trust Levels, Potential for Confusion, Niche Hobbyist Interest, Awareness of Scams

Copy Examples

• •Headline: "Your Wallet's Best Friend! Shop Everyday Deals & Save BIG on 1000s of Products!"
• •Social Media Post: "Why pay full price? 🤔 Get your daily dose of savings at Everyday Deals! From trending gadgets to home essentials, find it ALL for LESS. Link in bio! #everydaydeals #savings #discounts #shopnow"
• •Email Subject Line: "🔥 Don't Miss Out! Fresh Deals Added: Up to 60% OFF This Week Only!"
• •Product Category Intro: "Discover amazing finds in our Home & Kitchen collection! Quality items, unbeatable prices. Everyday Deals makes upgrading your home easy and affordable."
• •About Us Snippet: "Since 1998, Everyday Deals has been your trusted source for incredible bargains on everything you need. We're a marketplace committed to bringing you variety and value, every single day."